ECONOMICS AND LIFE

Adapted from SME toolkit

While the telephone is still the primary tool for reaching your prospective customers, there are many times when you will have to write a sales letter. A strong sales letter can reinforce your sales message, significantly enhance the image of your company in the mind of your prospect, and get your foot in the door. An ineffective letter will cause your prospect to lose interest in your product or service, and can easily cost you an account.

Sales letters tend to fall into one of three categories -- letters of introduction; follow-up letters; and cover letters for presentation packages. As the name suggests, letters of introduction are used to introduce yourself to a prospect and let them know you are going to call them on a specific day and time. Follow-up letters serve to reinforce a point made during previous contact; it could be a phone conversation or a face-to-face meeting. Cover letters are sent as part of a larger package, and alert the reader about what to look for in that package.

* Talk About Your Customer, Not Yourself
* Acquaint or Reacquaint the Reader With Who You Are
* Use Bullets
* End With An Action
* Keep Your Letter Brief
* Show That You "Get" Their Company
* Use Statistics
* Give Away Ideas
* Have Someone Read It Over

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Duyên phận

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Lab Test: Vấn đề sử dụng loại keo ép, các chất sơn phủ bề mặt
Food Contact Rest- LMBG
Quality Test
Heavy Metal Test
TVOC Test
Son PU, NC, son nuoc, goc dau
Formadehyle<3.5mg/m2h

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