ECONOMICS AND LIFE

MEGA SHOW PART 1 is the essential trade exhibition for the gift, houseware, premiums and toy industries that takes place at the Hong Kong Convention and Exhibition Centre every October.

Since 1992, this premier exhibition has delivered a consistent and quality international buyer attendance, from over 131 countries annually.

Proven beyond doubt is the importance of the convenient dateline of 20-23 October in the autumn buying calendar, with MEGA SHOW PART 1 opening as Phase 1 of the Canton Fair closes.

Regularly supported by over 3,200 suppliers, not only from Hong Kong and China, but with a broad representation from Asia, Mega Show Part 1 creates the most diverse and directional product display in the Asia-Pacific region.

New feature for 2009 will include the dedicated product zone for Christmas, Seasonal and Party Products. Plus the return of the popular and relevant GO GREEN! promotion scheme.

With the expanded exhibition space available at the venue, Kenfair International will be presenting a bigger and better All Asian Sourcing Show from 20 -23 October 2009.

Please visit our booth:

Hall: 5E

BOOTH nO. A22-A24 AND B19,B20,B23


Now in its 7th year, this coming October will see MEGA SHOW PART 2 expand its product offering as well as the size by adding more European companies to 660 Asian companies. This leading trade marketplace has established itself as a vital link for buyer on their annual October sourcing circuit.

In addition to the traditional gifts and premiums, a well–edited selection of home décor and household products, plus new ideas for house improvement, garden & outdoors, and home interiors are on show from leading Asian and European suppliers.

New for 2009 is the dedicated product zone for OFFICE AND STATIONERY, which will display the best of Asian pen, print & paper and office stationery. Plus GO GREEN! the promotion scheme for green products.

Opening as Phase 2 of the Canton Fair closes, MEGA SHOW PART 2, on 28-30 October 2009, also runs concurrently with other business events in Hong Kong showcasing building and decorations materials, lighting and hardware, thus increasing the reasons for buyers to source, compare and select in Hong Kong from a wide range of related products on show during the last week of October.

We look forward to welcoming you to Hong Kong this October.

Hall: 5E

STAND NO. A474

Contact:Yahoo: michaelhoan,
Skype: vnexport, MOBILE:+84-1669808668;
Source: http://exportvietnam.googlepages.com/eco-info-2009-10-hk-fair

Explore ways to improve your business from the inside out. But don't forget to pounce on outside opportunities, too.

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Adapted from SME toolkit

While the telephone is still the primary tool for reaching your prospective customers, there are many times when you will have to write a sales letter. A strong sales letter can reinforce your sales message, significantly enhance the image of your company in the mind of your prospect, and get your foot in the door. An ineffective letter will cause your prospect to lose interest in your product or service, and can easily cost you an account.

Sales letters tend to fall into one of three categories -- letters of introduction; follow-up letters; and cover letters for presentation packages. As the name suggests, letters of introduction are used to introduce yourself to a prospect and let them know you are going to call them on a specific day and time. Follow-up letters serve to reinforce a point made during previous contact; it could be a phone conversation or a face-to-face meeting. Cover letters are sent as part of a larger package, and alert the reader about what to look for in that package.

* Talk About Your Customer, Not Yourself
* Acquaint or Reacquaint the Reader With Who You Are
* Use Bullets
* End With An Action
* Keep Your Letter Brief
* Show That You "Get" Their Company
* Use Statistics
* Give Away Ideas
* Have Someone Read It Over

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