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The Italian Market for Home Decoration

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Italian retailers sell approximately one billion gift items per year. The Italians tend to spend more time at home and therefore purchases goods related to the home. Italians are gift givers and according to Euromonitor International Research, they will continue to spend a considerable amount on their homes.
Wholesaler play an important role in distribution.

The Italian importers operate notion-wide and demand the exclusive distribution rights for the whole of Italy. Some of the major importers in Italy are:
http://www.bolzonella.it/ ceramic and decorative articles
http://www.mistri.it/ glass and metal gifts and decorative articles
http://www.colorobbia.it/ Spa, wooden gifts, furniture and decorative articles
http://www.biemmedi.net/ ceramic and glass gifts
http://www.taditaly.com/ home decoration and gifts
http://www.ilrustico.it/ wooden gifts and decorative articles
http://www.asiaimport.it/ furniture and decorative articles
http://www.pengospa.it/

Retail trade
Most modern retail developments are located in the North and central part of Italy. The structure of Italian gifts and decorative articles retailing is highly fragmented and dominated by small independent specialist, who account for around 50% of gifts and decorative articles sales.
The market is however, steadily shifting, as grocery multiples, with hypermarkets like Esselung http://www.esselungit/, 114 outlets, Carrefour (40 outlets), and supermarkets such as Pam www.gruppopam.it , Rewe, Billa http://www.billa.it/ and Stanza and Auchan/ La Rinascene, are becoming increasingly important. Anotherretail channel is the department store, accounting for around 20% of retail sales.. This sector is highly concentrated, dominated by two operators Coin http://www.coin.it/ and La Rinascente http://www.rinascente.it/. Others are http://www.upim.it/ , http://www.oviesse.it/ or http://www.migliore.it/

Major trade fairs in Italy are
Florence Gift Market http://www.florencemart.it/
Macef Milano http://www.macefautunno.biz/
More on Italian Exhibitions, Conferences and Trade Shows www.eventseye.com/fairs/event
source: CBI

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