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Is Windows Turning into Adware?

Welcome to the mother of all adware, brought to you by Microsoft. Protecting you from yourself since when? That's right. Microsoft has filed a patent for an "advertising framework" that will use "context data" from your hard drive to serve you advertisements and "apportion and credit advertising revenue" to advertisers in real time. This was originally featured on Information Week, and profiled by Ars Technica, which was then subsequently featured on Slashdot.

http://www.informationweek.com/story/showArticle.jhtml?articleID=201001485&cid=RSSfeed_IWK_News

http://arstechnica.com/news.ars/post/20070717-microsoft-patents-the-mother-of-all-adware-systems.html

http://yro.slashdot.org/article.pl?sid=07/07/17/1536230

What are your thoughts on this? I for one am not happy by this development. Looks like this may finally be the time for me to switch to Linux as my desktop operating system if this does go through.

Keep Your Dog On a LeashGood News Everyone! I've Been Spared a Trip to the Suicide Booth!

Comments

Unregistered user Thursday, July 19, 2007 8:37:57 AM

Dan writes: But it's OK for Google to have an "advertising framework" that uses "context data" from your e-mail (how's that less private than what's on your hard drive?) to serve advertisements, then "apportions and credits advertising revenue" to advertisers in realtime... hmm. Why is a patent a reason to switch operating systems? How many hundreds of patents are filed every day that never, ever get used?

Unregistered user Friday, July 20, 2007 10:27:48 AM

troels writes: There are much more concrete reasons for switching to Linux. While the Windows GUI may arguably be easier to navigate than the Linux ones (Although Ubuntu is catching up good), the moment you have to hack anything, it becomes a burden. Just compare bash to the inferior command prompt of Windows. Or try compiling and open source project from source. So much easier on Linux. As a programmer, Linux is actually _more_ user friendly than Windows.

Unregistered user Monday, July 23, 2007 10:23:34 PM

Ed writes: Yes, I agree with the first comment. Just because they filed it doesn't mean they'll use it.

Unregistered user Wednesday, July 25, 2007 10:32:00 AM

Spike writes: They probably filed to it to prevent someone else doing it in the future. Futureproofing adware.....?

Unregistered user Thursday, August 2, 2007 8:59:51 PM

brandaggio writes: Of course Apple and others are guilty too (of similar invasiveness) but this is in keeping with the current, "you thought you owned this equipment/device and had control over it (silly consumer) but really you don't, we (the manufacturer or the like) do". How else can they con "us" into buying their content and wares more than once if they can't track us to pitch it to us time and time again. Not surprised at all by any of this - OS X and Windows are Trojan horses that have what's best for everyone but the consumer in consideration first - then come our needs as an after thought. If a company came to market with the pitch/idea that their stuff is not all rife with DRM and doesn't "call home" at every chance - there just might be a market for this - count me in - until then Linux does seem the obvious choice if only for is decentralized approach to dev which ensures no one party is the sole/primary beneficiary.

Unregistered user Monday, September 10, 2007 11:34:36 PM

Anonymous writes: Oh brother... Take is easy!

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