Daniel Brainin

Television shows and tuna may seem a strange pairing, but that idea won Clover Leaf Tuna’s business. I wrote two 30 second television spots that ran back to back; the first features Clover Leaf’s Flavored Tuna line, the second their staple, plain tuna. The 60 second spot starts off with a parody of America’s Top Model; beautiful girls dressed as different flavors of tuna wait breathlessly to see who will be a member of Clover Leaf’s Flavored Tuna Family, Canada’s Top Tuna. This is followed by the winners joining a Marilyn Monroe-like lady on a talk show, as she is introduced by the jovial host as The Mother of All Tuna’s. Clover Leaf extended the campaign beyond television, and used the tag line ‘There’s tuna, and then there’s Clover Leaf ’ across various media.