Brain Health revolution in the news
Saturday, 27. September 2008, 23:36:36
Brain Health Revolution Report on CBS News
No field in science is experiencing sucn explosive growth as brain science. Once thought to be fully matured by adolescence, neuroscientists now assert that brain development continues until around the mid-20s. But even that may be proven wrong.
Why should this matter to marketers -- the main readership of this blog? Because increasingly understanding how the brain works across the full lifespan is considered important to marketers -- so much so that a new subbranch of marketing called neuromarketing has cropped up.
What we are learning about the brain is radically altering our view of the mind throughout the seasons of life, especially in the final decades of life. For instance, brain scientists have now determined that the brain has a previously undetected plasticity that enables it to "rewire" itself in the latter years of life when it was formerly thought brain power inevitably waned like a battery about to expire.
Posit Science, a San Francisco startup is betting on the proposition that brain fitness is about to become big business. The company has developed a computer mediated program that field trials indicate can reverse age onset cognitive decline among 70, 80 and even 90-year-olds by an average of 10-plus years and by as much as 20 and even 30 years. Daniel Rosenberg reports.
This week the lead story on CBS News Sunday Morning was about breakthroughs in brain science that will change how we age as well as how we treat neurological conditions. CBS correspondent John Blackstone reported the piece, entitled Think Again: The Human Brain. Much of the report focuses on the Posit Science Brain Fitness Program which has been shown to significantly improve brain function in studies among people 50 and older. Participants in the studies are interviewed, as are prominent scientists. Click here to see the video.
Similar stories on the same scientific breakthroughs also recently were published in The Wall Street Journal and Technology Review . This month on Entrepreneur.com, futurist Faith Popcorn identified “Brain Fitness” as a top new trend. Posit Science predicts that this subject will be increasingly in the news, as more science studies are released this year that underscore what kind of activities actually rejuvenates the brain.
No field in science is experiencing sucn explosive growth as brain science. Once thought to be fully matured by adolescence, neuroscientists now assert that brain development continues until around the mid-20s. But even that may be proven wrong.
Why should this matter to marketers -- the main readership of this blog? Because increasingly understanding how the brain works across the full lifespan is considered important to marketers -- so much so that a new subbranch of marketing called neuromarketing has cropped up.
What we are learning about the brain is radically altering our view of the mind throughout the seasons of life, especially in the final decades of life. For instance, brain scientists have now determined that the brain has a previously undetected plasticity that enables it to "rewire" itself in the latter years of life when it was formerly thought brain power inevitably waned like a battery about to expire.
Posit Science, a San Francisco startup is betting on the proposition that brain fitness is about to become big business. The company has developed a computer mediated program that field trials indicate can reverse age onset cognitive decline among 70, 80 and even 90-year-olds by an average of 10-plus years and by as much as 20 and even 30 years. Daniel Rosenberg reports.
This week the lead story on CBS News Sunday Morning was about breakthroughs in brain science that will change how we age as well as how we treat neurological conditions. CBS correspondent John Blackstone reported the piece, entitled Think Again: The Human Brain. Much of the report focuses on the Posit Science Brain Fitness Program which has been shown to significantly improve brain function in studies among people 50 and older. Participants in the studies are interviewed, as are prominent scientists. Click here to see the video.
Similar stories on the same scientific breakthroughs also recently were published in The Wall Street Journal and Technology Review . This month on Entrepreneur.com, futurist Faith Popcorn identified “Brain Fitness” as a top new trend. Posit Science predicts that this subject will be increasingly in the news, as more science studies are released this year that underscore what kind of activities actually rejuvenates the brain.
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