Rumours Of Symbian's Death Have Been Greatly Exaggerated
Wednesday, 2. December 2009, 17:09:58
I don't blame my commenter for believing it. After all, you expect the news you read to be true. As you can see at this link I explained this to my commenter and laughed at the news sites spreading these kinds of things just for dramatic headlines and advertising space. How embarrassed would I have been if Nokia were to release a statement that they were killing off Symbian after all? The following is from today's press release from Nokia.
Today, at its annual Capital Markets Day event, Nokia set key targets and forecasts for the company and its industry for 2010. Senior company executives outlined how Nokia's focus on execution combined with its core competitive advantages, position the company to achieve and sustain broad-based success in the mobile devices market. At the event, Nokia also demonstrated significant improvements to its forthcoming version of the Symbian user interface.
Nokia CEO, Olli-Pekka Kallasvuo, highlighted Nokia's focus on user experience, stating: "In 2010, we will drive user experience improvements, and the progress we make will take the Symbian user interface to a new level. As an operating system, Symbian has reach and flexibility like no other platform, and we have measures in place to push smartphones down to new price points globally, while growing margins. I see great opportunity for Nokia to capture new growth in our industry, by creating what we expect to be the world's biggest platform for services on the mobile."
Nokia CFO, Timo Ihamuotila, described Nokia's view of the industry and competitive environment: "Going into 2010, the overall mobile devices market is stabilizing and it is growing more in the areas where Nokia has competitive advantages. We believe that by executing on the operational priorities we have set, Nokia will be competitive in both mobile phones and smartphones and will improve its value share."
Nokia also outlined key Devices & Services operational priorities for 2010. These are:
- Improve our user experience;
- Re-engineer our Symbian user interface; deliver a major product milestone before mid-year 2010, and another major product milestone before the end of 2010;
- Deliver our first Maemo 6-powered mobile computer, with an iconic user experience, in the second half of 2010;
- Significantly increase the proportion of touch and/or QWERTY devices in our smartphone portfolio;
- Scale up our Services business by expanding geographically and in partnership with more operators;
- Provide third party developers with better tools to create applications and content for our Ovi ecosystem;
- Further optimize the industry's lowest cost end-to-end business model in Mobile Phones; and
- Continue to build on our affordable and localized services offerings for emerging market consumers.
In case you missed all that, here's a quick summary. Nokia will be releasing a new build of Maemo on a device next year and will be concentrating on building on it's Symbian operating system, with a view to improving the user interface. So yeah, basically what I've been saying for a while now. You see, the difference between the big news sites and me is that I can wait and report the well researched truth while they have to scrabble around blindly playing guessing games in order to get the story out first. The other difference? If I had jumped on the bandwagon and gotten it wrong like so many others, I'd actually admit it while the news sites just pretend they never reported it at all.

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