Who wrote this sentence:
"Our most advanced technology in a magical and revolutionary device at an unbelievable price."
While not being a fan of Apple products I do believe they create some of the best ads around. Their simplicity and to the point messaging is usually the best around. And then this message came along. It gives me an image of 6 managers standing around some poor copy writer trying to get each of their preferred messages in. The result: something that looks horrible and doest leave a memorable message.
Willian Bernbach one said: "A great ad campaign will make a bad product fail faster." - so no harm done then