I´m definitely a tea person. I love drinking it especially when it´s dark and cold outside, and I also drink it cold in summer.
Anyway, as a graphic designer, I always love it when a product has a creative and interesting package design, and in the last few years, there´s been a huge change in the tea industry. No more boring tea bags!!!!! Great branding is about making your product experience a memorable one.
Here are some of the best examples around the world:
TEA FORTÉ Peter Hewitt, graphic designer founder of Tea Forte in 2003, created the company’s signature pyramid-shaped nylon bag. A very interesting combination of geometric and organic: tall polyhedral infuser packs, each with a disarmingly natural-looking leaf/sprout tag.
Simple, elegant and beautiful design. The
web site is definitely worth visiting, not only because of the innovative packaging (gift sets, collections, and even cocktails!), but because of it´s design too.
DONKEY PRODUCTSGerman design studio
Donkey Products have new lines (Royal Tea, Sex, Tea & Rock n' Roll, Soccer Legends, Genious and InsaniTea, and lots more ), decorated with famous characters. You can have a “Tea Party” with you favorite characters. Very funny!
MAUM TEA BAGSWDaru Studio has created a funny and innovative tea bag design called
Maum Tea Bag. This collection contains several tea bags, each with a different character and personality.
ORIGAMI TEA BAGSHere´s an interesting packaging concept by the Russian designer Natalia Ponomareva:
Figured Tea Bags. These tea bags created guided by the principles of origami. While the tea infuses the bird or the shape gradually expands. The idea is so poetic! These tea bags are sadly not for sale.
TPODTpod is a teabag design concept by
Elisabeth Soos that adds fun to the tea making process. After removing a tpod tea bag from the box, you unfold the tag which then becomes a boat that floats on your soon-to-be-ready cup of delicious tea.
TEA FOR HEALTH The House Cafe, one of the coolest chains of restaurants in Istanbul (in terms of interior design, food design and music design), tried to design packaging for herbal health-tea and associate it with a healthy life style. They placed cut-out images of people doing outdoor sports attached to the strings of their herbal tea-bags. These tea-bags were served at the House Cafés, but after the promotion, people loved them and wanted to buy them to take home. Designed by
TBWA Istambul.
ITEASugart's innovative iTea wand is a single serving tea package with a built in filter system. It´s designed to just drop into hot water and brew. The filtration system allows the tea leaves' flavor carrying fats and oils to be dispersed into hot water, allowing a more intense flavor than traditional oil absorbing tea bags. The design is simple, clean and quite nice.
HANGER TEAVery creative and cute tea bags by Soon Mo Kang are shaped like T-shirts with a hanger that hangs on the tea cup, and color-coded for different varieties. I can’t think of a better or more obvious way to pack teabags than this hanger & T-shirt design! GREAT IDEA!!! Still a project, so I´m sorry to say you can´t buy them yet.