Henar´s Blog

I find this Mac/PC commercial very interesting, the way the two men personify the essence of their respective brands and bring it to life in the way they speak and act, and their appearance. It´s a very intelligent way to present the differences between these products, and convince the consumer that we´re not dealing with “machines” or technology, but with something much more important, which is the essence of the brand, its personality, its heart and soul.


I believe a designer should be aware of this while designing a corporate identity for a company, comparing the identity as a brand and essence as a company to an individual’s personality. Doing this simple exercise companies would avoid having logos or identities which, sometimes, clearly don´t represent the personality of the company, its ambitions and how it sees itself.

Here are some images from the web I´m designing for TRH Hotels. You can visit the site, though it´s still not finished.

I created the corporate identity for the company, and I´ve also done lots of brochures, signs, event organisation, publicity in newspaper and magazines... my job is real fun!!!!