The FUN Theory
Monday, November 2, 2009 12:14:22 PM
Would you change your normal behaviour just for FUN?????
Can fun encourage people to change their daily routines?
Check this great street marketing action: THE PIANO STAIRCASE.
The Fun Theory, an interesting initiative by Volkswagen: Fun can obviously change behaviour for the better!!!! There´s even a Fun Theory Award, for the best ideas that prove that fun is the easiest way to change people´s behaviour for the better.
Can fun encourage people to change their daily routines?
Check this great street marketing action: THE PIANO STAIRCASE.
The Fun Theory, an interesting initiative by Volkswagen: Fun can obviously change behaviour for the better!!!! There´s even a Fun Theory Award, for the best ideas that prove that fun is the easiest way to change people´s behaviour for the better.







