Would you change your normal behaviour just for FUN????? Can fun encourage people to change their daily routines?
Check this great street marketing action: THE PIANO STAIRCASE.
The Fun Theory, an interesting initiative by Volkswagen: Fun can obviously change behaviour for the better!!!! There´s even a Fun Theory Award, for the best ideas that prove that fun is the easiest way to change people´s behaviour for the better.
For her final year project at the Glasgow School of Art, Eleanor Stewart created a stop motion music video for Aaron Copeland’s Rodeo Suite "Hoedown". In it cowboys, horses, and other typical characters from the Wild West come to life from the pages of the musical score.
Great idea, and beautiful video!!!! I´m sure she´ll continue creating amazing new projects in the future.
A friend who studied Art with me sent me a beautiful music video by Oren Lavie: "Her morning elegance". I find it very imaginative... it makes me want to go to bed right away, and try to copy all those movements!!