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Henar´s Blog

Good art is not what it looks like, but what it does to us.

Posts tagged with "thinking"

"It couldn't have taken you more than 10 minutes to design that"...

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I hate it when clients look at a logo, painting or any other form of art a designer created and not very delicately say: "It couldn't have taken you more than 10 minutes to design that"... or "Even a child could have done that". Here´s a story for all of them...


Legend has it that Pablo Picasso was sketching in the park when a woman approached him.

“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”

So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the woman his work of art.

“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”

“Five thousand dollars,” the artist replied.

“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”

To which Picasso responded, “Madame, it took me my entire life.”
December 2009
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