Henar

The FUN Theory

Monday, November 2, 2009 12:14:22 PM

piano, mejor, better, risa, calle, music, marketing, idea, street, divertido, musica, behaviour, fun

Would you change your normal behaviour just for FUN?????
Can fun encourage people to change their daily routines?

Check this great street marketing action: THE PIANO STAIRCASE.

The Fun Theory, an interesting initiative by Volkswagen: Fun can obviously change behaviour for the better!!!! There´s even a Fun Theory Award, for the best ideas that prove that fun is the easiest way to change people´s behaviour for the better.

Two great quotes by Paul RandExplore. Dream. Discover.

Comments

PainterWoman # Monday, November 2, 2009 4:03:19 PM

I love this idea and would be going up a few, back a few and so on. We could use this type of stair for the better.

I'll bet it was expensive to build, however.

Henar # Monday, November 2, 2009 6:18:06 PM

I would play around too... I´m thinking it´s probably not too easy trying to play a tune on it...

Yes, it must have been expensive to build. There´s a lot of other fun projects in the web.

str8 # Saturday, November 7, 2009 1:06:10 AM

Damn. It's a so old [:]/\/\/\[:] http://pic.ipicture.ru/uploads/091102/M63a1NWqTW.jpg Crap VW.

Felix Pleşoianuclaudeb # Saturday, November 7, 2009 7:15:09 AM

Beautiful, just beautiful. Too bad it took people so long to (re)discover this basic truth: we are much more likely to do things - and do them well - for fun rather than a reward. Not to mention avoiding a punishment: that never works.

Henar # Saturday, November 7, 2009 11:22:37 AM

I agree with you, Claudeb! Punishments are never a good idea.

Anonymous # Thursday, November 26, 2009 8:57:52 AM

Ramanathan writes: hey, cool. i luv this stairs. just wish if it was in my city.

Anonymous # Thursday, November 26, 2009 2:38:08 PM

Laurka writes: What a wonderful idea! I totally agree with Claudeb.

Felix Pleşoianuclaudeb # Thursday, November 26, 2009 4:42:43 PM

Originally posted by Laurka:

What a wonderful idea! I totally agree with Claudeb.

It's more than just an ideal.

As far as I know, it's scientifically proven.

Henar # Friday, November 27, 2009 9:02:04 AM

It is scientifically proven. I wonder, then, why since we´re babies, parents usually use the reward/punishment options, more than the fun theory...

Felix Pleşoianuclaudeb # Friday, November 27, 2009 7:33:39 PM

Well, how many people you know actually understand and trust science? How many people you know assume good faith in others by default?

Henar # Saturday, November 28, 2009 4:57:57 PM

Mmmmmmmmm.... good point!!!!

Felix Pleşoianuclaudeb # Sunday, November 29, 2009 7:14:21 AM

Oh, and it also takes patience. Real patience.

EasyD44 # Wednesday, December 2, 2009 2:44:17 AM

cool idea! Out of all the German automakers, VW seems the least pretentious, and more focused on a more child-like (in a good way!) approach to design. I saw their factory on the Rhine while I was on a DB train..it was cool looking!

Henar # Thursday, December 3, 2009 2:03:08 PM

EasyD44, talking about a child-like approach to things, you made me remember the amazing architect Hundertwasser used to say that he had always wanted to construct a house like the ones children used to draw. He believed that children´s minds were not so contaminated as adults´, so a house designed by a child would be more natural for men to live in.

I´m thinking I´ll write a post about this original man sometime this week...

Felix Pleşoianuclaudeb # Thursday, December 3, 2009 3:03:26 PM

Originally posted by Henar:

I´m thinking I´ll write a post about this original man sometime this week...

EasyD44 # Thursday, December 3, 2009 7:50:56 PM

I will look forward to it Henar!

I have a post about One Bryant Park, the new and most efficient skyscraper in the world..that you might be interested in

Fülikefulikeoperamail # Friday, December 18, 2009 7:11:48 PM

Many thanks for your great "The FUN Theory" links and the funny blogs created by your creative designer head.

Henar # Thursday, December 24, 2009 8:14:51 AM

Thanks Fülike! I´m so glad you enjoy my posts!!!!!!
EasyD44, i just read your post on Bryant Park, and found it very interesting. I left a comment too!