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The Combined Musings of Eternity

Personal Development Articles

Steve Pavlina's Primary Business Model

My primary business aim right now is to build a platform for taking this work to the next level. As you figured out, that requires some careful planning. Really it's about envisioning the right model and then figuring out how to get there. I know the model I want to reach, so now I'm working on the details of transitioning. Consulting is just one piece among many.

I'm basically thinking in terms of a "surgical team" model, where I build a support staff that can handle everything I don't need to be doing personally, so I can spend my time doing what I'm best at and where I have the most leverage (creating content, sharing ideas, helping people grow). This means offloading admin, accounting, routine communication, web development and maintenance, etc.

This model will require more overhead, and my current business model isn't good enough to support it. The current model isn't bad, but I really need something stronger, more resilient, and more empowering. So I'm shifting to what I feel will be a better model. For starters the new model will allow me to take advantage of a lot more media forms.

I'd love to be doing video, teleseminars, webinars, workshops, seminars, etc. in addition to blogging, speaking, and writing books. But the truth is I don't have the bandwidth to handle all of this as a solopreneur (or a duopreneur with Erin). I had to slow down my blogging just to get my book done. We have plenty of cash coming in, but we don't have the time and infrastructure to grow beyond a few media forms. It would be putting too much on our plates and would ultimately become a mess to manage.

My ultimate goal is really quite simple. I want to help create a more conscious, growth-oriented planet. I think it would be awesome to live in a world where the average person on the street was committed to personal growth... where you might meet someone at a bus stop and ask, "So what's your purpose in life?" without getting a blank stare. Basically I want to see humanity become smarter and more self-aware. To me this is a very interesting and challenging vision to pursue.

As I see it, in order to seriously pursue such a goal, I have to focus my energy where I have the most leverage to push toward a tipping point. I can't just help random people on the street and expect to get there. I have to keep aiming for better and better leverage points. Blogging technology, for instance, is an awesome leverage point because it allows me to spread these ideas to millions of people at low cost. Consulting is another potential leverage point because it can help me reach other people who have a lot of leverage to create change in the world. Writing a book is yet another leverage point because it can impact people for years -- even decades -- to come. Even dietary improvements can be major leverage points if they offer a lifetime boost in energy and mental clarity.

Basically my goal is to substantially infect humanity with the virus of conscious growth... so much so that the virus keeps going even after I'm gone.

What other leverage points am I missing that I haven't already listed?

This article was written by Steve Pavlina as a forum post. I'm just sharing his wisdom while putting up my links below to get link juice. You can find him on StevePavlina.com

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February 2014
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