Plastic Generation
Wednesday, 13. May 2009, 16:44:32
My wise and talented friend Sarah, who is an art student, had to present a seminar on plastics. While researching it, she discovered how much our generation has changed and become so superficial.
In my so called expert blog I had to explore the world of marketing, and one of the most fundamental things about marketing and selling your product, is the brand: the name, the logo, the packaging and the look in general. Nobody wants to buy something without a name or a package, as it now represents the company and what they stand for etc. While that is good in some way that we can instantly recognise a product and the company by its looks, we as a generation have begun to look at people and judge who they are.
A friend went out to buy the latest book, and she chose one with a different "better" cover, even though the content was still the same. We literally judge the books by their covers. We buy items with the same contents but different packaging, how does the packaging make what is on the inside better?
Its the same with people, we look at the way people dress and look. I mean I as a women am so concerned with the way I look and go through such extremes to look our best or in certain ways because of the way people judge what we look like. By extreme measures I mean we wax, pluck, wake up early, spend out money on products that will make us look this way or do this.
What is it all for?
Has it enhanced the way the way we think?
Has it made us better people?
Are we more caring?
For me, the answers to all these questions were no. NO, we do not think more critically, we would rather read about celebrities and fashion magazines than economics, politics or society.
No, we are not better people, we care only for ourselves and what we can benefit from others.
We have become the plastic generation, looking good on the outside but empty on the inside.
In my so called expert blog I had to explore the world of marketing, and one of the most fundamental things about marketing and selling your product, is the brand: the name, the logo, the packaging and the look in general. Nobody wants to buy something without a name or a package, as it now represents the company and what they stand for etc. While that is good in some way that we can instantly recognise a product and the company by its looks, we as a generation have begun to look at people and judge who they are.
A friend went out to buy the latest book, and she chose one with a different "better" cover, even though the content was still the same. We literally judge the books by their covers. We buy items with the same contents but different packaging, how does the packaging make what is on the inside better?
Its the same with people, we look at the way people dress and look. I mean I as a women am so concerned with the way I look and go through such extremes to look our best or in certain ways because of the way people judge what we look like. By extreme measures I mean we wax, pluck, wake up early, spend out money on products that will make us look this way or do this.
What is it all for?
Has it enhanced the way the way we think?
Has it made us better people?
Are we more caring?
For me, the answers to all these questions were no. NO, we do not think more critically, we would rather read about celebrities and fashion magazines than economics, politics or society.
No, we are not better people, we care only for ourselves and what we can benefit from others.
We have become the plastic generation, looking good on the outside but empty on the inside.
WIDGETIZE