My OperaAdvertisement
Thursday, March 4, 2010 3:36:29 PM
You watch it on TV, you hear it on the radio, you see it on the Internet, but do you like it?
I am speaking about advertisement, the part of every TV/radio program, where companies show which products they make, which they are doing and so on. There is good advertisement, there is funny advertisement, but there is also horrible and bad advertisement. And about some spots, you have to think.
I am speaking about advertisement, the part of every TV/radio program, where companies show which products they make, which they are doing and so on. There is good advertisement, there is funny advertisement, but there is also horrible and bad advertisement. And about some spots, you have to think.
One (ok, two) of these spots, you have to think about, are from klicksafe. Klicksafe is a company which want to make the Internet and the handling with computers better and more healthy. In Germany they have two spots (I will link to the German ones, but on that site, you can find English versions too): Wo ist Klaus? (in my opinion, the English version has a bad translation) and Wo lebst du?. I like both spots, but especially the first one is more pictorial than the second one. But in both spots you can see who they want to react: The parents. Maybe this helps, but I don't think that many parents will react.
Another way of advertisement is surreptitious advertising. You maybe have seen that (I have no video for that, sorry): You watch a film or a show and durign that, there are small messages or pictures. In many (or all?) countries, this sort of advertisement is forbidden, but it still exist.
The dangerous part of advertisement is the viral marketing (which has in a way lots of similarities to the surrepititious advertisement). A nice example is a video with a guy throwing hammers. There you can see a bucket with the word OBI on it. I have seen a show on TV, where they show, how they made this spot. The nice thing about it is that you think, this is a normal video by a normal guy. But the company wants you to tell around and that you are going to buy something. The big danger of viral marketing is that the whole advertisement is a flop, because they don't show it on TV (or not very often), just on the Internet (especially in social networks).
I don't like advertisement in general. Sure, there are many good spots, but there are also many bad ones and they often come in bad moments. The last aspect makes sense, but I often use the breaks on TV to look other programs or to go to the toilette.
