Article link: "The diminishing value of friend recommendations online"
Monday, February 8, 2010 6:25:59 PM
The diminishing value of friend recommendations online
With an overabundance of people who believe (and are being led to believe by social media marketers) that their personal opinions matter greatly to everyone around them, it's no surprise that the signal-to-noise ratio surrounding personal recommendations has gotten lower...
When I think about Opera Unite, I envision much more intimate and trustworthy connections, as opposed to the large and often impersonal friend lists found on social networking sites. The latter has its place, but I prefer the former for product recommendations.