LeapFish

What is the best way to access information? Where should you go to obtain it? The answer to this question has never been as complicated as now. It has been asked for centuries and information has long been sought out by any means necessary, from generation to generation throughout time. The rise of the internet helped solve this issue in more way than one, allowing instant access to a world of information with the convenience of not having to leave your home to obtain it. The internet started as an experiment and evolved into a necessity that is the center of our universe both for commerce and communication. It is available to everyone and has no limitations. As people demand more (more features, more functionality, more power) we also had an increasing demand that it be easier to navigate and use. So the birth of search engines came just in time, making it easier to search and navigate the web.

Recent changes that have occurred online are directly related to our social norms changing. With that change came more voices, more access and more information. Search engines, Social Networks, Blogs, and dare I say bookmarking sites now harness those voices. Now the question is how can we do a better job of filtering this information? Voices are coming from so many channels at the same time that presenting it to the user in a clear and all encompassing fashion is a major challenge.

Clay Shirky, a professor at NYU’s graduate Interactive Telecommunications Program and a consultant and writer on the social and economic effects of Internet technologies, states “It’s not information overload, it is filter failure.” http://www.youtube.com/watch?v=LabqeJEOQyI

We couldn’t agree more.

Unique. Fresh. A new portal to a breadth of relevant information. That is LeapFish. What this means for the end user is a relevant answer to the question of how this information can be filtered in a way that appeals to the masses. LeapFish was launched to address the increased flow of new, abundant and relevant information through empowering internet users with a unique, bold and radically simple way of accessing the web in a single search. The best technology today isn’t one that is necessarily feature-heavy, typically it is the one that simplifies (think Twitter or think Google - the technology that's simplest to use is also, often, the most difficult to create). LeapFish is that type of technology.

LeapFish consolidates fragmented information from multiple sources and major web portals like Google, EBay, You Tube and numerous social media outlets (blogs and social networks) and breaks it into simple and wider reaching results for the user. It’s not meant to be better, more complex or feature heavy as related to Google, Yahoo, Live or even AOL. LeapFish was designed to leverage and pull from the best of each engine and couple those results with the rest of the relevant unique content that users are seeking but were not getting, until now.