My OperaReal Time Search: Google,Yahoo, Bing, LeapFish
Thursday, January 7, 2010 7:12:09 PM
The dawn of a new era in search has arrived. To make search relevant for today’s web user, any player hoping to stay relevant in the search space can no longer ignore real-time search. The dominant search players, including Google, Bing, and Yahoo have taken note, each rushing to launch real-time search features and stay in the game.
This month, Google announced that its relevance-ranking search algorithms are now being used to sort through live posts on Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and, of course, Twitter. Google understands how important it is to be a leader in real-time search if they hope to remain on top of search in 2010.
Following the lead of Google, last week Yahoo added a real-time search function into its search results late. Yahoo said whenever there is a “spike” in interest in a particular topic across the Web, its search algorithms would be able to detect that and would mix relevant tweets about that topic into standard search results. With a partnership with Microsoft’s Bing almost finalized, the two companies will need to face Google and other real-time search players head on for a chance in the next generation of search.
Launched in November, LeapFish’s real-time search engine was at the start of the real-time search trend that has heated up over the last month. Our successful promotional video (below) for LeapFish’s November launch was followed by promotional videos from some of the biggest names (above) on the web marketing real-time search and what it means to our new web.
It is very clear that the quest for relevant sources of real time content will become increasingly sought after. Integrating micro blogging sites such as Twitter is only the beginning, new channels of communication will continue to add relevancy to our search experience online acting as a catalyst for change and innovation.
We are more connected and involved in the evolution and growth of the web than we ever were before. The new web is here and it will not wait, however it will require new tools to interact with the web that you love.
This month, Google announced that its relevance-ranking search algorithms are now being used to sort through live posts on Facebook, MySpace, FriendFeed, Jaiku, Identi.ca and, of course, Twitter. Google understands how important it is to be a leader in real-time search if they hope to remain on top of search in 2010.
Following the lead of Google, last week Yahoo added a real-time search function into its search results late. Yahoo said whenever there is a “spike” in interest in a particular topic across the Web, its search algorithms would be able to detect that and would mix relevant tweets about that topic into standard search results. With a partnership with Microsoft’s Bing almost finalized, the two companies will need to face Google and other real-time search players head on for a chance in the next generation of search.
Launched in November, LeapFish’s real-time search engine was at the start of the real-time search trend that has heated up over the last month. Our successful promotional video (below) for LeapFish’s November launch was followed by promotional videos from some of the biggest names (above) on the web marketing real-time search and what it means to our new web.
It is very clear that the quest for relevant sources of real time content will become increasingly sought after. Integrating micro blogging sites such as Twitter is only the beginning, new channels of communication will continue to add relevancy to our search experience online acting as a catalyst for change and innovation.
We are more connected and involved in the evolution and growth of the web than we ever were before. The new web is here and it will not wait, however it will require new tools to interact with the web that you love.
