Trends, are we just lemmings?
Saturday, September 25, 2010 8:47:45 AM
It seems from time to time an idea becomes "mainstream" and everybody moves in that direction. Once there was "fashion" so if you lived in the '80s you wore those jackets with stuffed enormous shoulders, like wearing cabinets and you had those strange hair styles like Madonna or Bono.
Today the most ridiculous thing is the IT industry. One year somebody comes out with a new mobile phone, then everybody makes phones. Somebody comes with a tablet, everybody doing tablets. The ridiculous thing with it is everybody wants one, regardless the fact that you don't know what you can actually do with it. And then there are similar trends in software. RIA applications, everybody does Flash. Google services, everybody wants to do services. etc. Browsers... We have the fastest JS engine, we can run Web applications so fast and efficient so they can rival desktop applications. What Web applications? It doesn't matter, you will need one soon or later.
Now, I understand those people who work in the industry and need to find something to sell every day. It doesn't matter much if you sell real products or just ideas, often one thing merges in the other and viceversa. What I don't understand is we, the common people, always buying and moving in the same direction all together like lemmings, even when the stuff/ideas are against our own interest.
My explanation is rather simple. It is much easier to follow than to be independent. Plus, the whole "system" is made to "produce" people as pieces of the "sell-buy" machine. Like the advertisements in cartoons for little kids. You grow with it. And people seek for approval. You want to look cool, so you wear trendy clothes and show all the trendy gadgets. When you sit at the local cafe, you don't want to put on the table your old 5Kg laptop, you want to take your slim cool tablet that everybody wants. Etc.