My OperaSelling a service
Thursday, July 24, 2008 9:31:31 PM
When you’re selling services, you’re selling a desired future state.
You’re offering something that people can’t touch or see.
You’re offering a story… a potential reality.
To succeed - you need to bring your potential reality to life...
...Make it feel like a real, touchable - and bright example of your benefits.
Put your services into a physical and exemplified form in your presentation.
Sharpen your presentation with:
1. Symbols, sketches & drafts
2. Photos, graphics, 3d-models & physical-prototypes
3. Interactive videos, slideshows & powerpoint presentations
Simplify the process behind the buy.
Show your client exactly what definite results you're going to deliver (step-by-step).
Make a promise – generate trust - and keep the promise.
You’re offering something that people can’t touch or see.
You’re offering a story… a potential reality.
To succeed - you need to bring your potential reality to life...
...Make it feel like a real, touchable - and bright example of your benefits.
Put your services into a physical and exemplified form in your presentation.
Sharpen your presentation with:
1. Symbols, sketches & drafts
2. Photos, graphics, 3d-models & physical-prototypes
3. Interactive videos, slideshows & powerpoint presentations
Simplify the process behind the buy.
Show your client exactly what definite results you're going to deliver (step-by-step).
Make a promise – generate trust - and keep the promise.
