My OperaInvisible transactions
Thursday, July 31, 2008 9:21:32 PM
Our doubts and objections are often based on unanswered questions in our minds...
...and unanswered questions are good reasons for not buying.
As possible clients, we don't have the will and time to ask 100 questions.
We want to ask ourselves – and get fast answers from outward without any vocal effort.
Smart marketers supply us with all the answers we individually need, without overloading us with information we don’t need.
Examples:
Scenario 1: I see a store, it's dark and I can’t tell what's inside. What does it sell? I’m not going in – I don’t have time.
Scenario 2: I’m on the phone in a bakery. What does this croissant cost? There’s no price tag –- it's not that important.
Scenario 3: I see an ad saying: “3.99*…” – There's small lettering at the bottom. The offer seems cloudy… I’ll ignore this.
As marketers – we know what people want to know before they want to buy. We know every possible mental-objection and every important answer.
Time is potential money, and when we react before others act, we save a pace.
We respect the potential money of others because we adapt to a situation without letting the situation happen physically.
We lengthen the life of our customers by doing this - We save lifetime.
...and unanswered questions are good reasons for not buying.
As possible clients, we don't have the will and time to ask 100 questions.
We want to ask ourselves – and get fast answers from outward without any vocal effort.
Smart marketers supply us with all the answers we individually need, without overloading us with information we don’t need.
Examples:
Scenario 1: I see a store, it's dark and I can’t tell what's inside. What does it sell? I’m not going in – I don’t have time.
Scenario 2: I’m on the phone in a bakery. What does this croissant cost? There’s no price tag –- it's not that important.
Scenario 3: I see an ad saying: “3.99*…” – There's small lettering at the bottom. The offer seems cloudy… I’ll ignore this.
As marketers – we know what people want to know before they want to buy. We know every possible mental-objection and every important answer.
Time is potential money, and when we react before others act, we save a pace.
We respect the potential money of others because we adapt to a situation without letting the situation happen physically.
We lengthen the life of our customers by doing this - We save lifetime.
