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The Ed Hardy shirt is based on the fantasy designs of Don Ed Hardy, which features skulls, tigers, snakes and mermaids. This California tattoo artist has enjoyed worldwide acclaim for his technical ability and creative imagination that has transformed his designs into a complete fashion line manufactured by the famous designer Christian Audigier. Today, over 5,000 celebrities have indulged their love of tattoos through this wearable body art that satisfies the desire without sacrifice.

Don Ed Hardy's career as a tattoo artist began in 1967 after he received a BFA degree from San Francisco Art Institute in printmaking. In the 70s and 80s, Don Ed Hardy lived in Japan and refined his skill with traditional tattoo masters.

Don Ed Hardy is called "the Godfather of the Modern Tattoo" because of his 40 years of tattooing experience. His perspective and willingness to experiment using art history, has enabled him to combine Cholo, American and Japanese iconography with surfing, hotrod and tattoo lifestyle designs. His unique talent and skill give his art fascinating depth that has made his name renowned in the body art world.

Hardy signed a license agreement with the apparel company Ku USA, Inc. in 2002 to use his designs to produce clothes. After two years his artwork had begun to catch the attention of many other major clothing companies as well.

Christian Audigier was one of the fashion designers that were astounded by the imagery of Don Ed Hardy's tattoo art themes such as "Love Kills Slowly." Don Ed Hardy and Audigier signed a licensing agreement in 2004 that granted the designer exclusive rights to use his designs as the "Ed Hardy" brand. The street culture clothing line has virtually created a lifestyle couture since its beginning.

Christian Audigier is called "The King of Jeans" because of his success as a clothing designer for companies like "Diesel," "Fiorucci," "Levi's" and "American Outfitters." He now lives in Los Angeles, but he was born in the southern city of Avignon, France. He was Head Designer at Von Dutch Originals, before creating the Ed Hardy clothing line. Audigier's marketing of the imagery from legendary Kustom Kulture artist Von Dutch is the reason why the brand was on the fashion hot list of celebrities worldwide.

The entertainment world inspired many of his marketing ideas such as promoting directly to celebrity clients. Audigier's success is partly due to this along with his charisma and close affinity to the entertainer lifestyle.

In addition to the Ed Hardy shirt, the brand features a full line of clothing items and accessories for women and men. Audigier' company Nervous Tattoo employs more than 45,000 people worldwide who produce six other clothing lines including: the new lines of "C-Bar-A", "Chuck Boyd", and "Paco Chicano" along with "Christian Audigier", SMET", "and Crystal Rock."

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