N +

Let's see: we had a Toys 'R Us ad and Nintendo denied it; a Wal-Mart ad and Nintendo denied it; a Target ad and Nintendo denied it; a Best Buy ad and Nintendo denied it; an internal Best Buy memo and Nintendo denied it; and then yesterday, a Sony rep mentioned it in a conference, and Nintendo denied it.

Guess what? Nintendo is dropping the price of the Wii to $199 in America, effective September 27.

Well duh.

Hit the jump for the official press release.

WII AT $199.99 BEGINNING SEPT. 27

World of Nintendo Events, Key Software Releases Further Demonstrate System's Incomparable Value

REDMOND, Wash., Sept. 23, 2009 – Beginning Sunday, Sept. 27, the world's most popular home video game system gets even more appealing. On that day, Nintendo's suggested retail price for its record-setting Wii™ drops by $50 to $199.99. The new $199.99 Wii price point delivers the full iconic Wii gaming experience, including the motion-sensing Wii Remote™ controller, Nunchuk™ controller and Wii Sports™ software, and furthers Nintendo's mission to expand the gaming universe by making video games accessible to more and more consumers.

Wii ownership also opens an avenue for players to the industry's most diverse and unique collection of home console games. Key upcoming releases include Wii Fit™ Plus, launching on Oct. 4, and the first truly multiplayer Mario™ title ever, New Super Mario Bros.™ Wii.

Both new and veteran players in America can jump into this new Mario action when it arrives on Nov. 15.

And beginning Oct. 2, consumers in select cities will have a new, convenient way to decide which Nintendo adventure to tackle next. On that day, a novel series of sampling events called "World of Nintendo" kicks off in Long Beach, Calif.

"Wii has reached more video game players than any game system before because it attracts everyone—both men and women, and people of all ages," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point and our vast array of new software mean many of them can now make the leap and find experiences that appeal to them, whatever their tastes or level of gaming experience."

The inherent social nature of Wii is fully demonstrated in a groundbreaking way with New Super Mario Bros. Wii, the first Mario game ever to allow four players to take part in the action at the same time. That same dynamic is propelling the enthusiastic response for Wii Sports Resort™, while the release of Wii Fit Plus includes everything you love about Wii Fit™, along with new multiplayer elements and the ability to customize workouts to fit individual needs.

Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit Wii.com.

For more information about New Super Mario Bros. Wii, visit www.MarioBrosWii.com.