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According to The Times Online, that's what Nintendo is saying to their top-selling game designer, Shigeru Miyamoto. According to the article, which cites 'official Nintendo sources', the company has issued a 'gagging' order on Miyamoto, asking him not to discuss his hobbies on public arenas.

But why, you wonder? Well, its simple: His hobbies have been the source of some of the best selling franchises Nintendo owns right now. Pikmin came from his love of gardening, Wii Fit from his (unhealthy?) obsession with fitness and health, and Wii Music from his latest stress-relieving habit of playing music.

With such a fertile mind with so many hobbies which could potentially turn into the very next-best-thing out there, Nintendo is merely trying to avoid any 'leaks' which competitors might pick up on.
Via IGN