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According to reports by IGN UK, Satoru Iwata, Nintendo's CEO, has admitted to investors that the current WiiWare and DSiWare market is small. But he offers a solution: WiiWare demos.

He states that as a part of a test program, a few WiiWare titles are going to be offered with a demo, with which he hopes to increase the market by luring more users into the service this way. This is because they are aware of the fact that most users only browse the WiiShop channel (or the DSi one) when they already know which title they are going to buy, which limits the market possibility a good deal. He does go on, however, to admit this is not THE solution to this particular problem. So, let's see how well this one plays out.

So far, there are not reports as to whether or not the service is going to make it outside of Japan.