My OperaA crystal-ball eye on Mobile-Innovation evolution!
Sunday, August 30, 2009 8:26:47 PM
All the forces in the world are not as powerful as an idea whose time has come (Victor Hugo), and it's exactly fitting what's happening lately between Mobile players in this industry reaching commercial fruition in the year of the Mobile (2009). Fruition happened finally with the entry of big brands into mobile marketing and the shift from Mobile 1.0 to Mobile 2.0 (Social and Personal Mash-up, Geo-Based, ubiquitous and open environment).
By Incorporating a market and customer driving refurbished applications, Mobile Industry Innovators will skim all huge potential of Mobile-Technology.
Mobile Advertising also a heaven for retailers, but without true accessibility, mobile browser ergonomics and ease of use; this weren't tangible without innovative products such as OPERA Mobile browser. It is considered earth's fastest browser that allows a true web experience by typing less, scrolling less and browsing more via “Pan& Zoom” unique feature.
Mobile landing pages are now more accessible as more retailers have dedicated mobile sites, and .mobi domains success and the spread of website auto Mobilizers which converts any site to mobile version. Some web-mail clients such as Gmail allows auto-mobilizing for any link inside reader's email when they access it from mobile.
Smart phones innovation and competition has exploded with a wide range of brands following Symbian and iPhone with Android's strong penetration numbers, Windows Mobile handsets, Palm and patented "push mail" Blackberry success. They all became popular as Internet is reaching into the phone, bigger handsets LCDs and a wide array of engaging on-the-go applications.
Mobile technologies are emerging towards building a mobile marketing ecosystem. MMS spread will internationalize the SMS as MMS allows sending rich content to other mobiles or email addresses allowing interactivity without the need of a specialized SMS gateway in each country. QR (Quick Response) bar-codes will make off-line media click-able. Mobile E-Payment solutions are becoming safer and more accessible. Blue-tooth Marketing campaigns will also have a block on the map with more companies adopting it in 2009. Twitter, Facebook, MySpace also goes mobile while micro-blogging (Twitter) stands as the most preferred social marketing tool. GPS and location based mobile applications will add another dimension to Mobile world.
There are around 4 billion handsets in use around the world and Mobile Industry is no longer a ring-tones, games or mobile-TV industry, but it is the convergence of entertainment and commerce.
Mobile Swiss Army / Credits:thumbjockey.com
By Incorporating a market and customer driving refurbished applications, Mobile Industry Innovators will skim all huge potential of Mobile-Technology.
Mobile Advertising also a heaven for retailers, but without true accessibility, mobile browser ergonomics and ease of use; this weren't tangible without innovative products such as OPERA Mobile browser. It is considered earth's fastest browser that allows a true web experience by typing less, scrolling less and browsing more via “Pan& Zoom” unique feature.
Mobile landing pages are now more accessible as more retailers have dedicated mobile sites, and .mobi domains success and the spread of website auto Mobilizers which converts any site to mobile version. Some web-mail clients such as Gmail allows auto-mobilizing for any link inside reader's email when they access it from mobile.
Smart phones innovation and competition has exploded with a wide range of brands following Symbian and iPhone with Android's strong penetration numbers, Windows Mobile handsets, Palm and patented "push mail" Blackberry success. They all became popular as Internet is reaching into the phone, bigger handsets LCDs and a wide array of engaging on-the-go applications.
Mobile technologies are emerging towards building a mobile marketing ecosystem. MMS spread will internationalize the SMS as MMS allows sending rich content to other mobiles or email addresses allowing interactivity without the need of a specialized SMS gateway in each country. QR (Quick Response) bar-codes will make off-line media click-able. Mobile E-Payment solutions are becoming safer and more accessible. Blue-tooth Marketing campaigns will also have a block on the map with more companies adopting it in 2009. Twitter, Facebook, MySpace also goes mobile while micro-blogging (Twitter) stands as the most preferred social marketing tool. GPS and location based mobile applications will add another dimension to Mobile world.
There are around 4 billion handsets in use around the world and Mobile Industry is no longer a ring-tones, games or mobile-TV industry, but it is the convergence of entertainment and commerce.
