Innovation of Ideas in Tech World

Omar Aloyoun | Product Marketing Manager, EVERNET.com

A crystal-ball eye on Mobile-Innovation evolution!

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All the forces in the world are not as powerful as an idea whose time has come (Victor Hugo), and it's exactly fitting what's happening lately between Mobile players in this industry reaching commercial fruition in the year of the Mobile (2009). Fruition happened finally with the entry of big brands into mobile marketing and the shift from Mobile 1.0 to Mobile 2.0 (Social and Personal Mash-up, Geo-Based, ubiquitous and open environment).

By Incorporating a market and customer driving refurbished applications, Mobile Industry Innovators will skim all huge potential of Mobile-Technology.

Mobile Advertising also a heaven for retailers, but without true accessibility, mobile browser ergonomics and ease of use; this weren't tangible without innovative products such as OPERA Mobile browser. It is considered earth's fastest browser that allows a true web experience by typing less, scrolling less and browsing more via “Pan& Zoom” unique feature.

Mobile landing pages are now more accessible as more retailers have dedicated mobile sites, and .mobi domains success and the spread of website auto Mobilizers which converts any site to mobile version. Some web-mail clients such as Gmail allows auto-mobilizing for any link inside reader's email when they access it from mobile.

Smart phones innovation and competition has exploded with a wide range of brands following Symbian and iPhone with Android's strong penetration numbers, Windows Mobile handsets, Palm and patented "push mail" Blackberry success. They all became popular as Internet is reaching into the phone, bigger handsets LCDs and a wide array of engaging on-the-go applications.

Mobile technologies are emerging towards building a mobile marketing ecosystem. MMS spread will internationalize the SMS as MMS allows sending rich content to other mobiles or email addresses allowing interactivity without the need of a specialized SMS gateway in each country. QR (Quick Response) bar-codes will make off-line media click-able. Mobile E-Payment solutions are becoming safer and more accessible. Blue-tooth Marketing campaigns will also have a block on the map with more companies adopting it in 2009. Twitter, Facebook, MySpace also goes mobile while micro-blogging (Twitter) stands as the most preferred social marketing tool. GPS and location based mobile applications will add another dimension to Mobile world.

There are around 4 billion handsets in use around the world and Mobile Industry is no longer a ring-tones, games or mobile-TV industry, but it is the convergence of entertainment and commerce.
Mobile Swiss Army / Credits:thumbjockey.com

Comments

Gyrobo Thursday, August 27, 2009 2:15:55 AM

I disagree with the .mobi scheme. It divides up the web between desktop and mobile when all we really need are browsers that understand media queries.

Changing WomanChanging_woman Thursday, August 27, 2009 4:08:54 AM

nice article..
i have voted 4 u..

do chk back mine
http://my.opera.com/Changing_woman/blog/2009/08/25/technology-and-innovation#comments

I hope i get a vote too..p

Bencharqui Hakamrowley8 Thursday, August 27, 2009 6:26:50 AM

Greg Smithgregsmithsays Thursday, August 27, 2009 8:20:08 AM

Like the OYSTER card in the pic ! I've a great innovation for treehuggers in this vein - what about the simple idea of cash receipts on your mobile... a paperless till-slip ?

praveen kumar sharmaprkumarsharma Thursday, August 27, 2009 1:29:19 PM

nice article buddy...i like it
i am favouring you and if you like my article please do me a favour also.

it's here and thanking you in advance

http://my.opera.com/prkumarsharma/blog/2009/08/25/innovation-in-technology-the-operatic-dance-of-web

miniliini Friday, August 28, 2009 5:18:06 AM

Nice, very nice indeed - you have my vote! smile

Do read my blog post and feel free to add it to your favorites :

http://my.opera.com/miniliini/blog/2009/08/26/a-brief-history-of-my-life-b-o-u-3

Thank you & best of luck! smile

Omar AloyounOmaroyoun Saturday, August 29, 2009 3:27:52 AM

Originally posted by Gyrobo:

Gyrobo 27. August 2009, 04:15

I disagree with the .mobi scheme. It divides up the web between desktop and mobile when all we really need are browsers that understand media queries.



You are right #Gyrobo about the .mobi as a try to separate desktop & mobile web which should be left to the browser's intelligence but what I have meant is the success of mobile based webs, that is visualized in .mobi top level domain

Omar AloyounOmaroyoun Saturday, August 29, 2009 4:20:30 AM

#Changing_woman
Thanks I have voted for you too smile
Nice article!

#rowley8 Thanks , got my vote!

#prkumarsharma Thanks, I have read you article. Nice one. Got my vote!

Omar AloyounOmaroyoun Saturday, August 29, 2009 4:27:46 AM

# miniliini Nice article. Got my vote. Thanks

Omar AloyounOmaroyoun Saturday, August 29, 2009 4:42:06 AM

Originally posted by gregsmithsays:

gregsmithsays 27. August 2009, 10:20

Like the OYSTER card in the pic ! I've a great innovation for treehuggers in this vein - what about the simple idea of cash receipts on your mobile... a paperless till-slip ?



Amazing Idea such as the e-ticket on mobiles. I liked it as an idea that facilitates e-receipts for the purpose of personal accounting, ..etc

Gyrobo Saturday, August 29, 2009 6:13:30 PM

That's true. The fact that a whole TLD was created for mobile browsing does show the promise of the medium.

freakleash8 Sunday, August 30, 2009 3:52:07 AM

..that was nice, sounded like you knew so many things but a bit complicated..jargons for example..anyways, youre getting my vote..

w-sash Sunday, August 30, 2009 6:08:16 PM

Hey this is awesome article!I could learn much about new technology! Only I think that .mobi is not still that active,but it promises to beat up .com since almost everybody in this world owes a mobile phone and not everybody owes a computer or a laptop.. Oh btw I voted you so I sincerely hope you'd vote me back smile so please check my post,and you may tell me what you think p

Unregistered user Monday, August 31, 2009 1:06:13 AM

mobisec writes: Great article. however the boundaries between the desktop and mobile web is rapidly diminishing. The netbook for one spans both boundaries. While I agree with your premise in principle I think it will be better if innovation takes us along a truly semantic, screen independent web. You have my vote nevertheless. You can also check out my blog here .

Winterwinterdawn Monday, August 31, 2009 4:44:30 AM

really great article!!! bigsmile a vote for you bigsmile

if you have time, please also support me at http://my.opera.com/winterdawn/blog/2009/08/19/an-open-book

thank you so much!!! bigsmile

Tobechichillaxzino Monday, August 31, 2009 6:39:05 AM

Nice article entry... yes I love it and you'd definately have my vote..
up Thanks for voting mine too..

Kingsley petersPetesexiest Monday, August 31, 2009 6:41:02 AM

You got my vote. Best of luck pal

ozor christian chukwudinmaChrisozor Monday, August 31, 2009 9:17:45 AM

Ur article is great, u got my vote.

Dark FurieFurie Monday, August 31, 2009 10:39:16 AM

Bluetooth marketing is doomed to failure as it's based upon the hope that people will leave their bluetooth on all the time and allow anyone to access their phones. I've only ever seen one person get a message from a shop via bluetooth and he wasn't really interested in the money off panty liners.

QR codes are a thing of the past, although they do have a large penetration in Asia. The countries that are only just adopting them have better ways available now. Having said that, the mess that capacitive screens get into with general typing may bring this way of communicating links back into popular use.

MMS was old news even when it first came out nine years ago. The way the networks charge for it, the limits they impose upon it and the capabilities of the phones that could use it even then, meant that e-mail was a more attractive proposition back then and it's become more true as time has gone on. Global mobile e-mail has finally reached the point that Japan's i-mode system had before WAP was even introduced elsewhere.

A lot of the things you mention as being new this year are actually a few years old already.

Gyrobo Monday, August 31, 2009 1:50:15 PM

Originally posted by Furie:

A lot of the things you mention as being new this year are actually a few years old already.

It seems newer if you're on a cosmological time scale.

Dark FurieFurie Monday, August 31, 2009 2:01:25 PM

Yeah, but then I'm too young to rent decent movies. awww

Gyrobo Monday, August 31, 2009 3:56:26 PM

Those paleolithic flicks were pretty hardcore.

Dark FurieFurie Monday, August 31, 2009 7:44:15 PM

Dino on dino action eh? wink

Gyrobo Monday, August 31, 2009 9:21:38 PM

You didn't know which way the dipoles were shifting back then.

CRAZY.

Omar AloyounOmaroyoun Tuesday, September 1, 2009 9:36:14 AM

Originally posted by Furie:

Furie 31. August 2009, 12:39

Bluetooth marketing is doomed to failure as it's based upon the hope that people will leave their bluetooth on all the time and allow anyone to access their phones. I've only ever seen one person get a message from a shop via bluetooth and he wasn't really interested in the money off panty liners. QR codes are a thing of the past, although they do have a large penetration in Asia. The countries that are only just adopting them have better ways available now. Having said that, the mess that capacitive screens get into with general typing may bring this way of communicating links back into popular use. MMS was old news even when it first came out nine years ago. The way the networks charge for it, the limits they impose upon it and the capabilities of the phones that could use it even then, meant that e-mail was a more attractive proposition back then and it's become more true as time has gone on. Global mobile e-mail has finally reached the point that Japan's i-mode system had before WAP was even introduced elsewhere. A lot of the things you mention as being new this year are actually a few years old already.

Thank you so much for your careful investigation of my prediction-map for the mobile industry, but let me clarify these points: - My point of view was from the eye of a marketer and from the true-utilization evolution of mobile-technologies; which means that the evolution of ideas may help leverage an older technology to find a need & fill it nowadays, by improving a recent technology or by integrating it with a new platform..etc - You are right about bluetooth marketing but you will hear soon some developments with regards to integrating a patent that will make this kind of marketing a true one, breaking all barriers you have mentioned. - QR-codes and the newer versions of barcodes, such as Microsoft's one (Color Code) will have a great impact on marketing as they will convert off-line media to a click-able media. I have did an on-depth research about the utilization of QR in marketing & will share many info with OPERA community soon. - MMS will solve a big problem of expensive dedicated SMS gateways, and I am talking here from the seat of marketers and not the consumers, as this will not be an economy solution for consumers. Engaging-applications and interactivity will be more mature with more MMS campaigns.

Dark FurieFurie Tuesday, September 1, 2009 2:17:57 PM

The ad related services that're doing well at the moment are downloaded directly to the front screen of the phone, via the network rather than bluetooth solutions. As these have a 75% extra take-up rate than other forms of advertising they're fast becoming the must have for the networks, with my prediction being that both users and networks alike will profit by utilising them. A virtual network (one that buys bandwidth from the big networks) called Blik I believe, started here a while ago giving free minutes and texts in return for having adverts sent straight to the phone. They weren't around for long before the network they were buying time from bought them completely.

True, MMS does make sense currently from a marketing point of view but more technology needs to be introduced on a global level before we can get excited about it. Very few countries have mobile payment solutions for shops or mobile coupon systems and, until these are implemented, all the consumer gets is a pretty advert with nothing in it for them at all. From the consumer standpoint it ranges from being a small reminder of something to being bloody annoying. One of the reasons I predict that a spam filter will make it's way into mobile messaging solutions within the next generation.

The advent of the third generation Bluetooth specification brings wi-fi speeds with it. It is possible that these increased speeds (along with the battery evolutions I've recently detailed) will allow small movies and other media to be intelligently sent from stores you're passing, but it's down to the stores to get this right. The same thing you see on TV isn't going to wow anyone. We need a welcome explanatory message, some flashy media piece to catch the eye and something in it for us (perhaps a coupon to use in the store, perhaps a track from the album being advertised, or the trailer of a movie).

Moses Bernadsdrubone Thursday, September 3, 2009 7:03:53 AM

am always on the move so a serial user of opera mini, u hit the nail on the crosss!!, well done omar..favd.

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