The Second Act

When I went to college, nobody knew what a browser was. Then again- still - not too many people know what a browser is, but that's another issue. So how do we begin to change that? More specifically, how do we raise Opera's visibility within high schools and Universities around the USA? Not impossible questions to answer...

One of my main priorities this summer is developing a comprehensive education strategy to build the Opera brand in the classroom. Students are a highly valuable resource for us to spread Opera on the desktop and mobile phone areas. We need to foster a tight relationship within the education world so that we are viewed as an active partner to the schools so that together, we can deliver the best Internet experience for students. BTW, I beleive this is more than "just" delivering a great browser.

So we are talking about truly delivering an Internet experience. It's about giving students a way to access the Internet on _all_ the devices they use- including PC's & Mac's, mobile phones, gaming devices, media players and set top boxes. Students need a technology that allows them to lasso all the disparate web experiences that they have and unify the countless web assets that they accumulate in their travels. Those web assets are valuable and worthy of being shared and reused at a later date.

It's also about giving Schools and Universities a predictable and reliable company that leads innovation on the web, takes security seriously and supports their products. Opera is the _partner_ that schools need to truly create a product that meets the special needs of the student population.

For anyone interested in helping us in our US edu effort, I am looking for assistance in executing the education marketing strategy. Please contact me for more details.

Thank you in advance for your interest and look forward to some exciting results in this area soon.