Spread Opera - Analysis and options
Tuesday, 3. October 2006, 23:16:10
From time to time I read about the question, why Opera has only little market share, although it is such an outstanding application (e.g. Why hasn’t Opera been able to attract more users? by Daniel Goldman).
Often the given answers are technically driven, but with learning some lessons from the Browser Wars technical aspects, even technical leadership, seems to be pretty irrelevant. Equally I don't believe that there is something wrong with the name Opera or the logo.
In this article I'll first think about the steps necessary to become and be an Opera user. Then I look for the reasons of higher market share of Internet Explorer and Firefox. In the end I take a look for possible starting points to spread Opera.
Often the given answers are technically driven, but with learning some lessons from the Browser Wars technical aspects, even technical leadership, seems to be pretty irrelevant. Equally I don't believe that there is something wrong with the name Opera or the logo.
In this article I'll first think about the steps necessary to become and be an Opera user. Then I look for the reasons of higher market share of Internet Explorer and Firefox. In the end I take a look for possible starting points to spread Opera.
