Tweak

Just back from a few days off in a well-preserved old part of Belgium, so hundreds of newsfeed postings awaited me this evening, providing some entertainment. One was a bit strange: Asa explained that they refer to 'Firefox 2' when promoting the new release, and in the comments people expressed surprise at this 'move'. I'm not surprised at all though. We are doing exactly the same with Opera. We promote 'Opera 9', not 'Opera 9.0' (and certainly not 'Opera 9.0.2'). The big number jumps are the time to showcase and advertise new functionality.

Talking about '2.0' or '9.0' is bad because

1. it is geeky, and
2. you'll have to do the artwork again, and
3. you can't focus the message enough.

BTW: we might get a 9.1 release soon, which of course muddles the message somewhat