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Innovation is not enough in today’s tough competitive business environment but you need to be creative as well. This is one of the key phrases I have learned. To be successfully innovative one needs to solve a real problem that people face. The world is full of useless patents. Let us consider the mouse trap as an example. There have been many new creations of a mouse trap but it is still the original model which is selling the most. Why? Because even though the new versions might be creative, they are still solving the same problem, catching mice. Hence, they are basically not offering anything new for consumers.

The Internet is evolving constantly. New, improved web browsers are appearing to the market and competing for the markets share. Why is Internet Explorer still the leading web browser even though other browsers offer a lot more? Is it because it still serves the simple basic need of using the internet just like a basic mousetrap serves the need of catching a mouse? Might be but mice have not changed significantly over the years whereas technology and the Internet have. Mozilla Firefox has the second largest market share in the industry – how did they manage to attract so many users? One reason that must be stated is the effective advertising they have been using. An example of this is an article called ‘Mozilla Firefox, the best porn browser ever’ which lists why Firefox is better than any other browser for surfing porn on the Internet. The title of the article already draws people’s attention and why would it not? To be honest, who would not want to surf porn websites without having to worry about pop-ups, viruses, browsing history or sites trying to set themselves as your homepage, so when your parents use the Internet there are no marks of dirty sites.

Opera offers this and more, built in speed dialing and mouse gestures make it even easier to surf porn. In addition, with the help of Opera Link you can use the same favorite pages on another computer or on your mobile phone. Synchronizing the devices allows you to even delete the browsing history from your parents’ computer by using your mobile phone.

Are these features going to be innovative and creative enough, will they solve a real problem to the Internet users, only time will tell.