Monday, 23. June 2008, 13:13:36
Google & Yahoo Going To Be Sole Online Search Ads
Hi Folks
Big Bang in the Search Engine Marketing world…..Yahoo has stretched his hand to get Google in a 10 years deal. This news shocked every one including MSN, who still pursing Yahoo acquiring! But online advertisers are seeing this as less opposition with higher keywords bidding prices.
Yahoo explains it, that a deal which give it the ability to show paid search results from Google on Yahoo's own search platform. This deal is also covering famous online ad format “contextual text ads”.
Now, how we (SEM Specialists) looking at this newly evolved scenario;
In coming days when Google search ads are mixed in with Yahoo search ads for a niche search query, Google will almost always win the superior position because it has a improved ad matching and validating engine. Worse fears for Yahoo if Google again and again wins, the truth is that online marketers could be less tempted using the Yahoo search system, instead choosing a powerful Google Adwords System, as only system.
Again it is too early to say anything thou we are knowing that online world is very aggressive now a days!
Cheers
Nawaz Shahzad
SEM & Seo Specialist
Saturday, 22. March 2008, 09:59:06
East or West Google is the Best?
Google is and has always been the vital marketing machine, a massive marketing which is now gearing up and aiming for more and more superior heights. These heights seem to boost each day as Google silently designed programs. Core of marketing is information, and it moves around supplying the right information at the right time. Google is more than any other unit on the web who fulfills this standard at its very core. While other two boys MSN and Yahoo are still in race and are listed in the top 5 traffic sites on the web, what many don't realize is that almost all of Google's traffic is search traffic. From a marketing viewpoint this is really important, since search traffic can deliver the highest conversions (sales) mainly because it lets you hovering the potential customer when they are in the right attitude to buy or to perform an action. Clearly, the abra cadabra of successful marketing is finding customers for your products and services. Google has mended itself as the ultimate resource, as more and more of the global business done on web.
Cheers
Nawaz Shahzad
Seo Consultant & Expert
Saturday, 16. February 2008, 10:55:36
Blog is a Seo Tool
SEO, as a whole absorb things which enhance your website rankings in the top search engines, like Google & Yahoo. With top rankings, the better is the possibility that a fresh visitors will see your website on the 1st page SERPs. As you can progress with the continuous web pages optimization and linking of your site by applying striking techniques both moving around on site and offsite optimization, for e.g. adding Rss, meta tags, sitemaps, anchor links and contextual linking. But you cannot stop only on this; therefore SEM specialists need other methods to increase the popularity of a website. In few lines if we take blogging as one of the out of box method. Generally Blogs contains large number of posts on them that relate to an explicit subject. If you brand your blog actively, then you must reply back (leave) comments for those who write comments about the post on your blog. In this way your blog activities increase with the help of UGC (user generated content) which search engines likes! Soon you’ll find that how your blog is start reacting like a SEO tool.
cheers
Nawaz Shahzad
Seo Expert & Consultant
Saturday, 9. February 2008, 09:57:47
PPC Marketing for Bigger Profits
Folks
The Internet is today’s vital medium for product and service advertisements. Normally those companies that can afford print, radio and TV advertisements have also entered into putting ads on the web. Online advertising costs are a lot lower but with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users? Few tips.
1. Put an ad on the websites visited by tons of visitors. Before doing this, you need to define who will be your target customers. Placing an ad on websites that they normally visit will boost the chances that your ad will catch the attention and will be follow your marked customers.
2. Choose PPC (pay per click) search engine advertising which involves 3 key elements; regular monitoring, response study and ad filtering as the vital factors involved in PPC search engine advertising. Right management of PPC search engine advertising can result in big profits for a website.
Cheers
Nawaz Shahzad
Seo Expert
Saturday, 26. January 2008, 11:07:39
Google AdWords
Hi Folks
There are people who assume that playing with Google Adwords is simple: they think that it is only about createing ads, your ads appear on Google, and thus how you attract online searchers to your websit. Here I can tell you that it is not that simple as other presuming. Designing a site for PPC (pay per click) is a lot diverse process than building a search engine optimized website. Although a money-making website should be reasonable to function well for PPC and SEO, but with PPC you're spending your hard earned money on traffic, therefore you ensure that your web design is getting desired results.
Cheers
Nawaz Shahzad
Seo Expert
Saturday, 19. January 2008, 10:54:11
Power of Right Keywords
Hi Folks
Search Engines are the carriers that pull online searchers to your websites. But to define a route map for visitors to reach their destination, your website (web presence) need to supply them with explicit and helpful symbols that will direct and guide them right to your site. For that matter you do this with the help of carefully chosen keywords. Finding the niche targeted key phrase or keywords can bring tons of traffic right to your site. But on contrary if your outlined keywords are general or non searchable, the likelihood of visitors making it to your web site declined significantly!
So remember this when going on with your on page optimization.
Cheers
Nawaz Shahzad
Seo Expert
Wednesday, 19. December 2007, 22:03:50
Seo Expert
Hi Folks
Online Business & Online Commerce are two different approach thou they are interlinked. To avoid confusion the e-commerce is a concept based on selling products or services on the Internet, in contrast to e-business which is simply describe & build understanding that how to use internet medium as a platform for your business. Thus internet is a force which helps you to promote your business online!
Cheers
Nawaz Shahzad
Seo Expert
Friday, 30. November 2007, 22:03:45
Google Vs Microsoft
hi folks
Search Engine Giant Google moves into Business Software Market and becomes a highlighted news for Microsoft (lion share holder of least 70% of world software business market). Such moves into Microsoft's territory with offline software make a concerted challenge to Microsoft's core office software business. MSN search engine earlier an aggressive rival of Google who was coming behind Yahoo search did everything to break the magic of Google Algorithm but came up with nothing except MSN Live Search. But this time it is Google turn who strikes after years long camouflage preparation to challenge MSN parent company Microsoft cash cow. Search giant is making a focused move beyond search and advertising into the business software market, starting with a set of numerous Web programs. Analyst predicts that Google’s entry into the phone software business could present thorny issues for many telecom software designers. Its latest announcement that it was leading a broad industry effort to develop new software technologies aimed at turning cell phones into powerful interactive medium.
In short Google has developed a tremor not only in the world of searching and online advertising arena, but has becomes a direct threat for software company’s after setting its eyes on this lucrative market.
Cheers
Nawaz Shahzad
Seo Expert
Monday, 12. November 2007, 12:33:43
Seo Expert are Search Engine Marketing Champions
SEO, is a subject of giving you an idea that how to use Google in particular and other search engines in general to obtain high ranking on SERPs. The ultimate respond to top search engine rankings resulted in high volume of traffic, which thus filtered and tagged as niche traffic. Search Engine Expert usually term SEO subject with two main chapters, on page and off page optimization.
Off page SEO is a strategy which helps you to get a high page rank (PR), link popularity, online branding, traffic, high interaction between a website and a visitors, it can only be done once your website gone live. On page optimization efforts are actually execute outside the pages of your website. But every thing which has to do with in the structure of a website or web pages are known as on page SEO and in this regard you push your energies to ensure website intact with a search engine friendly content, context, commerce, connectivity and communication in focus.
Cheers!
Nawaz Shahzad
Seo Expert
Wednesday, 7. November 2007, 10:57:26
Search Engines & Websites
Hi Folks
Businesses when going online they usually focus and spend time designing their website. In a first step they instruct their designers to use attractive graphics on display with a blend of flash consuming key space on landing pages. The sole purpose is to make their website look attractive but didn’t remember the usability impact. Off course the website looks fine but think this what the average internet searcher sees but not the search engine spider sees when it crawls the web to collect the data. Keep in mind that all of those fancy Flash and JavaScript you implemented? Some spiders can't read that type of code, and you may be blocking them from collecting your information for search. Be sure to let SE spiders to move around comfortably. The more related, updated information a search engine spider gathers from a website the better that site's chances are in SE search results.
Cheers
Nawaz Shahzad
Seo Expert Consultant
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