Wednesday, 31. December 2008, 04:11:06
Google Europe
Hi Folks
Their is no doubt in it that Google dominates the search engine horizon. But when discussing European online marketing with exception of United Kingdom, Google is the one which has to be focus. Data show Google has achieved a potential monopoly in major countries of europe, less Russia where Yandex is the leading search platform. Now the areas of european online marketing growth are; 10 most popular purchases!
1. Travel Tickets 54%
2. Holidays 42%
3. Books 40%
4. Concert Tickets 38%
5. Clothes 33%
6. Electrical Appliances 33%
7. CDs 23%
8. Cinema Tickets 23%
9. DVDs 21%
10.Music Downloads 21%
So if you are targeting European region then you better focus on Google ride and also
do your calculated research.
Cheers
Nawaz Shahzad
SEM Expert "SEO Specialist"
Sunday, 28. September 2008, 03:49:36
Google Facing New Challenge
Hi Readers
A news published on online medipost publication about "Google Defends Yahoo Deal" seems like a fresh start of confrontation between Google & others. But this time the publishing groupsare the one who took an instance and cast shadow fo doubt on this deal & its mechanism. Wendy Davis who has reported this said like that...
"Google is taking its case for a search deal with Yahoo directly to Web users with a new site defending the plan. The Google-Yahoo agreement, announced earlier this year, involves Google serving some paid search ads for Yahoo. The companies say the deal will help boost Yahoo's revenue by giving it the chance to show more search ads than at present. But the deal faces pushback from marketing and publishing groups. The Association of National Advertisers weighed in against the deal, on the ground that it could lead to higher search prices. The World Association of Newspapers also argued against the deal, saying that any decrease in competition could hurt publishers because they rely on search for visitors. "To date, competition between both these two search companies has provided a necessary check to any potential market abuses," the newspaper group wrote. For its part, Google says the deal won't lead to consolidation. "This is about expanding the pie, not dividing it differently," Google states on its new site.
Google also denies that the deal will necessarily lead to any increases in paid search prices. "Ads are priced by an auction where an advertiser only bids what an ad is worth to them," Google writes. "And because of the wide variety of keywords and ads it is impossible for anyone to predict with certainty what might happen to prices for individual queries or even across the board."
Meanwhile, the consumer rights group Center for Digital Democracy added its voice to those who oppose the deal. The group just asked Sen. Herb Kohl to urge the Department of Justice to either block the deal or to impose conditions on it. In addition to concerns about market consolidation, the organization also is worried about the deal's implications for users' privacy. "It is troubling that the DoJ doesn't appear to be examining the privacy concerns intrinsic to the potential melding of online consumer information from leading competitors," states the letter."
Thanks
Nawaz Shahzad
SEM Expert & Seo Specialist
Wednesday, 10. September 2008, 05:03:40
Google Turns 10
Hi Folks
Google is growing too robust for other search engines to retain their search market share. Today Google turns 10 and since its inception as a search engine has now become world top online media machine. From Gmail to Google Maps & from Youtube to Blogger, every other online surfer does know about these money minting entities. Google has its hands (reach) to nearly all online users!
As a SEM analyst I see Google standing firm & tall for at least next
3 years without any real competition threat.
Cheers
Seo Specialist & SEM Analyst
Nawaz Shahzad
Monday, 11. August 2008, 04:40:01
Hiring SEO Company: Seo Specialist
Hi Folks
Appointing a search engine optimization expert company to audit & fix your website, this demand’s an assurance on your side to provide as much information you have in regards to your targets & strategy. Generally, search engine marketing company will ask for the information like your target audience, geo location targeting, privously any seo thing has done on your website, you think who all your direct competitors & your favorite keywords (lol).
Anyways I am joking about favorite keywords, but truly speaking your client input is a significant thing during figuring out key terms. Client knows much about its business than your seo firm! Therefore your assistance is required in wiping unrelated keywords from the outlined list. As a matter of fact, the first few months of your search engine optimization execution will involve the most communication and time obligation on your side. Simultaneously all the approvals should come flexibly as the client and SEO company accepting each other's working methods.
But one thing you always keep in your mind that the hired Search Engine Optimization company is the one who will take your online business to the top ladder steps of the search engines.
Cheers
Nawaz Shahzad
Seo Specialist & Internet Marketing Expert
Monday, 23. June 2008, 13:13:36
Google & Yahoo Going To Be Sole Online Search Ads
Hi Folks
Big Bang in the Search Engine Marketing world…..Yahoo has stretched his hand to get Google in a 10 years deal. This news shocked every one including MSN, who still pursing Yahoo acquiring! But online advertisers are seeing this as less opposition with higher keywords bidding prices.
Yahoo explains it, that a deal which give it the ability to show paid search results from Google on Yahoo's own search platform. This deal is also covering famous online ad format “contextual text ads”.
Now, how we (SEM Specialists) looking at this newly evolved scenario;
In coming days when Google search ads are mixed in with Yahoo search ads for a niche search query, Google will almost always win the superior position because it has a improved ad matching and validating engine. Worse fears for Yahoo if Google again and again wins, the truth is that online marketers could be less tempted using the Yahoo search system, instead choosing a powerful Google Adwords System, as only system.
Again it is too early to say anything thou we are knowing that online world is very aggressive now a days!
Cheers
Nawaz Shahzad
SEM & Seo Specialist
Saturday, 22. March 2008, 09:59:06
East or West Google is the Best?
Google is and has always been the vital marketing machine, a massive marketing which is now gearing up and aiming for more and more superior heights. These heights seem to boost each day as Google silently designed programs. Core of marketing is information, and it moves around supplying the right information at the right time. Google is more than any other unit on the web who fulfills this standard at its very core. While other two boys MSN and Yahoo are still in race and are listed in the top 5 traffic sites on the web, what many don't realize is that almost all of Google's traffic is search traffic. From a marketing viewpoint this is really important, since search traffic can deliver the highest conversions (sales) mainly because it lets you hovering the potential customer when they are in the right attitude to buy or to perform an action. Clearly, the abra cadabra of successful marketing is finding customers for your products and services. Google has mended itself as the ultimate resource, as more and more of the global business done on web.
Cheers
Nawaz Shahzad
Seo Consultant & Expert
Saturday, 16. February 2008, 10:55:36
Blog is a Seo Tool
SEO, as a whole absorb things which enhance your website rankings in the top search engines, like Google & Yahoo. With top rankings, the better is the possibility that a fresh visitors will see your website on the 1st page SERPs. As you can progress with the continuous web pages optimization and linking of your site by applying striking techniques both moving around on site and offsite optimization, for e.g. adding Rss, meta tags, sitemaps, anchor links and contextual linking. But you cannot stop only on this; therefore SEM specialists need other methods to increase the popularity of a website. In few lines if we take blogging as one of the out of box method. Generally Blogs contains large number of posts on them that relate to an explicit subject. If you brand your blog actively, then you must reply back (leave) comments for those who write comments about the post on your blog. In this way your blog activities increase with the help of UGC (user generated content) which search engines likes! Soon you’ll find that how your blog is start reacting like a SEO tool.
cheers
Nawaz Shahzad
Seo Expert & Consultant
Saturday, 9. February 2008, 09:57:47
PPC Marketing for Bigger Profits
Folks
The Internet is today’s vital medium for product and service advertisements. Normally those companies that can afford print, radio and TV advertisements have also entered into putting ads on the web. Online advertising costs are a lot lower but with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users? Few tips.
1. Put an ad on the websites visited by tons of visitors. Before doing this, you need to define who will be your target customers. Placing an ad on websites that they normally visit will boost the chances that your ad will catch the attention and will be follow your marked customers.
2. Choose PPC (pay per click) search engine advertising which involves 3 key elements; regular monitoring, response study and ad filtering as the vital factors involved in PPC search engine advertising. Right management of PPC search engine advertising can result in big profits for a website.
Cheers
Nawaz Shahzad
Seo Expert
Saturday, 26. January 2008, 11:07:39
Google AdWords
Hi Folks
There are people who assume that playing with Google Adwords is simple: they think that it is only about createing ads, your ads appear on Google, and thus how you attract online searchers to your websit. Here I can tell you that it is not that simple as other presuming. Designing a site for PPC (pay per click) is a lot diverse process than building a search engine optimized website. Although a money-making website should be reasonable to function well for PPC and SEO, but with PPC you're spending your hard earned money on traffic, therefore you ensure that your web design is getting desired results.
Cheers
Nawaz Shahzad
Seo Expert
Saturday, 19. January 2008, 10:54:11
Power of Right Keywords
Hi Folks
Search Engines are the carriers that pull online searchers to your websites. But to define a route map for visitors to reach their destination, your website (web presence) need to supply them with explicit and helpful symbols that will direct and guide them right to your site. For that matter you do this with the help of carefully chosen keywords. Finding the niche targeted key phrase or keywords can bring tons of traffic right to your site. But on contrary if your outlined keywords are general or non searchable, the likelihood of visitors making it to your web site declined significantly!
So remember this when going on with your on page optimization.
Cheers
Nawaz Shahzad
Seo Expert
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