My OperaSEO Specialist: Strategic Internet Marketing Resume
Saturday, October 10, 2009 10:39:13 AM
Nawaz Shahzad
________________________________________
Internet marketing resume
Dubai, UAE
Cell: 0971 050 1619027
nawaz_shahzad@tiscali.co.uk
nawaz_chillizone@yahoo.com
________________________________________
SUMMARY OF QUALIFICATIONS
My name is Nawaz Shahzad, I worked for top IT names from different geographical presence as a Strategic Internet Marketing Expert, SEO Specialist & Online Brand Analyst. I am interested in working for you in same capacity with a room for more growth.
I offer above 8 years of online branding and strategic internet marketing experience. I also bring with me web development, and project management skills. In turn, your company offers the management support structure, with which I can grow my career and SEO R&D. Seven years of web marketing experience affords me the business experience to achieve your client’s goals.
To sum it up, I'm a personable, strong strategic thinker with excellent writing, communication and presentation skills. I put a lot of effort and energy into my work and take it very seriously. I have a demonstrable track record of building strong online branding, increasing website sales flow, and thriving and managing in professional and friendly environment. I believe in honesty and character. I'm passionate about the product, the process and mostly about the consumer. I love The Big Idea: media is too expensive and a brand is too valuable an asset to waste on work without integrity. And I still believe that making online advertising is supposed to be fun.
Specialties:
SEM - Search Engine Marketing Specialist
SEO - Search Engine Optimization Analyst
PPC - Paid Marketing Expert
Online Branding
Design Online Customer Experience
Project Management
Strategic Content Development
SMO - Social Media Optimization Specialist
SMM - Social Media Marketing
Ad Server Management
Online Media Planning
Successful online business requires a mastery of internet marketing, interactive web site development, and strong relationship building in between visitor & website.
With over 8 years of web marketing & online branding experience, I am able to help your business achieve its online business goals by increasing traffic, identifying market niches, and improving sales. To me Internet Marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with analysis of that traffic to identify new opportunities. What I have done in the past 8 years;
SEM - Search Engine Marketing Expert
Mediaedge:CIA - Dubai
(Media Broadcasting industry)
December 2007 – Present ( 2 Years )
I have joined Mediaedge:CIA Dubai in December 2007, as an Interactive Producer & SEM Specialist, i am the part of their newly development department MEC Interaction!
In the current capacity i am incharge of their Adserver and design their Search Engine Marketing campaigns from scratch to shine. As a MEC Interaction team member, where working under the Meidaedge:CIA banner, i am serving these clients to stretch their Search Engine Marketing objectives;
PPC - SEM Marketing Campaigns
1. DHL (Middle East)
2. Fedex (UAE)
3. Ford (Middle East)
4. Mashreq Bank
5. Canon
6. The Place
7. Zaya
8. Hyundai Motor Company
9. Land Rover
10. Deyaar
11. Emaar
12. Gitex 2008
13. Schon
14. Sony Ericsson
15. Etisalat
16. Aramex
17. The Address Hotels
18. Singapore Airlines
19. Citibank UAE
20. NBAD (National Bank Of Abu Dhabi)
21. Emirates Bank (NBD)
22. KIA Motors
23. Toyota
24. Xerox
25. Air Arabia
26. Microsoft Middle East
27. Marie France Bodyline
28. ETrade
29. Gulf Air
30. Burj Dubai
Other Digital Advertising Campaigns - Display Advertisment
..................................................................
Along with search engine markeitng campaigns, i am regulating digital banner advertising campaigns for clients through Double Click (Ad server). Few of the clients..
Emaar
Oman Air
Orange
DHL
Ford
Fedex
Canon
Virgin Atlantic Airline
Land Rover
Porsche
Singapore Airline
As a Senior Manager SEO Marketing (SEM)
Nurture3, FZLLC (Dubai Media City, UAE)
Responsible of web publishing and search engine marketing, across UK & UAE for Nurture3 (FZLLC)
Direct reporting to CEO of the company.
•Defining e-marketing requirements for websites search engine optimization
•Contributing to development of documentation materials for e-CVs website
•Liaising with central development team in Dubai & UK on global issues and technical initiatives
•Co-developed global strategy and methodology for gaining greater volumes of relevant site
traffic through multiple online channels
•Providing monthly global and local web statistics and measuring performance of search engine
marketing campaigns
•Contributing to global e-CVs site redesign - competitor benchmarking, third party research,
usability testing etc
•Contributing in editorial responsibility for all content on the e-CVs UK websites & blogs
•Website auditing & Re optimization of Dubai’s Top jobs& property Portal “Dubai Donkey”
Skills/tasks include:
1.Website management & search engine marketing
2.Writing of feature articles, as well as subediting and commissioning articles
3.Online Branding of e-CVs UK
4.Keywords optimization of e-CVs on a regular basis
5.Website monitoring
6.Responsible to bring niche web traffic on a website
7.Design & implement SEM strategy for the websites
8.Bring websites on a top SERPs (Goggle, Yahoo & MSN)
________________________________________
As an Internet Marketing Consultant
Aug 2006 – Dec 2006
EZWSINET (Dubai, UAE)
* Identify client’s business needs (online)
* Chalk out client’s business site map plan
* Strategize, run and monitor PPC campaigns (Google Ad Words & Yahoo Search Marketing)
* Align SEO (organic marketing campaign) simultaneously with Paid marketing campaigns.
* Fully responsible for PPC & SEO related research work
* Assisting fellow team members in developing strategic content writing
* Conduct web analytics procedures for website analysis in the beginning & during the campaign
* Provide detailed PPC monthly reports along with web analytics facts & figures
* Coordinated objectives of senior management
* Focusing on to brand their name mainly through organic marketing
________________________________________
As a Web Operational Manager
May 2006 – June 2006
SalSoft Technologies (USA)
* Provided Internet advertising, website promotion, website design, and e-commerce services to
the companies that are already online or are planning an online presence
* Manage a team of website designers, graphic artists and web developers
* Researched, analyzed and monitored market trends and competitive environment
* Managed multiple projects aimed at increasing competitive advantage
* Managed 1000 plus page website (Toolmarts.com)
* Coordinated objectives of senior management
* Scheduled, interviewed, and supervised employees
* Manage all facets of search engine marketing campaign including paid and natural search
* Provide website development, marketing and usability consulting services to clients
* Managed customer relationships on marketing and site development projects
* Conducted online marketing research and competitive research
* Led web site redesign, content migration into new site infrastructure
* Drove completion of key high visibility project with very aggressive deadlines
* Provided leadership and direction to project teams by understanding business processes,
gathering requirements, identifying potential usability issues & managing scope
________________________________________
As a Senior E-marketing Specialist
2006
E-Ingtec (UAE)
http://www.e-ingtech.com
* My job is to reshape the company overall E strategies
* Helping them out to formulate a robust E-CRM platform
* Promote their services through multiple online channels of marketing
* Carrying out their SEO campaigns with a combination of Inorganic (PPC)
* Restructuring their SEO & E marketers recruiting procedures.
* Focusing on to brand their name
* Helping them out to improvised their CMS solution
* Re engineered their approach towards website audition
* Provide them a solid base of R&D
* Outsourcing and Offshore Best Practices and Strategy
* Development, Design and Delivery in the areas of Marketing Assessments
* Developed email marketing campaigns
* Analyzed impact of Internet technologies in Middle East Region
* Prepared and analyzed online tracking reports
* Managed multiple projects aimed at increasing competitive advantage
* Reviewed corporate web page, recommended revisions, and completed all necessary
Updates
________________________________________
As A Strategic Internet Marketing Manager
2002 - 2005
Chilli Zone Ltd. (UK)
http://www.chillizone.com
Marketing and Internet strategy with focus on effective brand positioning & intelligent design. Internet marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with analysis of that traffic to identify new opportunities.
I have done these under this title;
- Coordinated objectives of senior management.
- Scheduled, interviewed, and supervised employees.
- Created, implemented, and monitored Campaigns for the clients.
- Created & design campaign formats tailored to specific client needs.
- Evaluated and monitor global online marketing changes.
- Psycho analysis of product or services & price comparison
- Extensive utilization of SEOs & Other marketing staff Potentialities
- Worked closely with Marketing Director
- Training of new recruits
- Conduct strategic discussion session with SEOs
- Manage a team of website designers, graphic artists and Internet consultants
- Provide Internet advertising, website promotion, website design, and e-commerce
services to companies that are already online or are planning an online presence.
- Responsible for all phases of online marketing.
- Organized and implemented online marketing Policy & strategy.
- Prepared and analyzed online tracking reports.
- Organize information on the page to maximize clarity for the target audience
- Assists in layout of Web pages when needed
- Writing copy that is effective and search engine friendly
- Oversee website creation and changes to websites
- Researched, analyzed and monitored market trends and competitive environment.
- Managed multiple projects aimed at increasing competitive advantage
- Increased site traffic & Monitoring ROI
- Online branding of business & online client retention
- Personalization of business with online perspective
- Streamlined user interface design
- Manage Email marketing campaigns
________________________________________
SEO Skills (Organic Marketing)
I routinely achieve top 10 positioning of clients' web sites on leading search engines and directories through:
- SEO analysis of client¹s web site
- Search engine optimization strategies
- Analysis of client's top keywords
- Strategic search engine submissions
- Submissions to regional and industry specific directories
- Submission tracking
- Advanced web statistics
- Search engine results tracking
- Strong analytical skills and proficient writing skills
- Monitoring/ Managing Developers and designers
to develop Shopping sites
- Analysis of a web site's usage patterns
- Conversions, and the underlying key phrases and engines responsible
- Advertising campaign effectiveness
- web site usage patterns
- polls, quizzes, and surveys
- Optimize listings and increase profitability through new listings, A/B creative tests, match
type,bidding strategies and other tests to be determined.
- Keywords: Create and populate accounts on Google, Overture, Enhance, and other similar PPC
interfaces with previously developed keyword assets. Manage the launch on Google, including
tracking, analysis KEI of strategic keywords.
- Creation of compelling descriptions, titles and keywords.
- Develop relationships with search engines and other web sites for new / improved placement.
- Maintain the search engine listing database to keep track of existing listings, expand keyword
list,deletes, etc. across multiple search engines
- Advanced and current knowledge of online marketing treads, analytics, and current events,
particularly as they relate to affiliate program management and keyword marketing
________________________________________
Paid Marketing Campaigns – PPC
- Run tactical campaigns to work alongside SEO as part of an overall online marketing strategy.
- Use a variety of ROI and bid management tools to ensure that clients get optimal placement and
to ensure that their bid gaps are as narrow as possible.
- Conversion Tracking.
- Define specifically which keywords are converting to sales.
- Continuous keyword refinement, ad content and bid updates, monthly reporting.
- Geo targeting with Google Ad Words
Other Value Added E-marketing Skills
- Design Blogs & its effective utilization
- Rss Usage & Syndication
- Electronic marketing (Email, newsletters) Design, testing & delivery of bulk email campaigns
- Run Affiliate Marketing Campaigns
- Creating e-marketing community through Forum & Message Board
- Defining business requirements for Verity search engine configuration
- Contributing to development of website content materials
- Contextual Advertising Content Development
- Created company’s brand message
- Designed content based web portal to capture information on targeted demographic for company
direct marketing campaigns
- Created and implemented linking strategy
- Provided monthly marketing analysis and ROI reports
- Managed marketing budget
________________________________________
Web Analytics
Based on objectives, research, recommend, and help implement Web and marketing analytics solution, and integrate into current marketing efforts. In order to track paths and traffic patterns once a visitor enters the web site as well as tracking all the various keyword ad campaigns and other ad campaigns in order to determine ROI on marketing efforts. Also, work with the developer to extend and tie this tracking information to the house file customer database. Possible solutions include Click track, Web Trends Web CEO, etc. Monitor web site performance and metrics. Act as search marketing expert to the organization, keeping up-to-date on changes in the marketplace and products of key search providers. Maintain direct relationship with key search publishers.
________________________________________
Client’s sites worked on
Over the past 3 years, I've developed sites for clients in marketing, news, manufacturing, and consumer industries. I've focused primarily on web statistics; SEO site analyses; developing client management tools, Organic Marketing & Paid Marketing.
Cheeky Brats » http://www.cheekybrats.co.uk
Alpha Talk » http://www.alphatalk.com
Parvez-Video » http://www.parvez-video.com
UK Advice » http://www.ukadvice.com
E-logo » http://www.e-logo.co.uk/
Money Seeker » http://www.moneyseeker.co.uk
Quran Website » http://www.quran-gateofislam.com
OSR International » http://www.osrinternational.com
Brace Bridge » http://www.bracebridgeengineering.co.uk
Lookin4love » http://www.lookin4love.co.uk
Travel To World » http://www.traveltoworld.co.uk
E-ingtech » http://www.e-ingtech.com
Tool marts » http://www.toolmarts.com (worked on it under SalSoft name)
EZWSINET » http://www.ezwsinet.com (worked on it under Ezwsinet name)
IFA Properties » http://www.ifaproperties.com (worked on it under Ezwsinet name)
Al Essa Group » http://www.thealessanetwork.com (worked on it under Ezwsinet name)
Fairmont Palm » http://www.fairmontpalmresidence.com (worked on it under Ezwsinet name)
IFA Yoc » http://www.ifayoc.com (worked on it under Ezwsinet name)
Future Health » http://www.futurehealth.co.uk (worked on it under Ezwsinet name)
e-CVs UK » http://www.e-cvs.net (worked on it under Nurture3 name)
Spysure » http://www.spysure.com (worked for private client)
At Job, I have worked on these online projects by designing a campaign to SEO strategies and techniques specific to each site. I performed each client's pre-SEO analysis to map out the strategy, and then followed up with post-optimization web statistics to measure the results.
________________________________________
As a Business Development Manager
Jan 1997 – Feb 2000
NDC - National Discount Card (Pvt) Ltd
Pakistan
I have done these under this title;
- Launched a discount card
- Identify, develop and manage national sales
- Initiated a marketing/sales strategy for the outsourced services division of the company resulting in revenue.
- Developed execution plans for new market opportunities, including system, operations and merchant coordination. Resulted in 5000 outlet accounts with a sum of 15,000 – 20,000 card members (figures were of Karachi city only).
- Developing and implementing marketing strategies to promote discount card
- Effectively leading organization by building and growing strong market for its Discount Card
- Develop and keep current knowledge of nonprofit market, company's products and services, and competitive positioning.
- Generate prospective partners primarily through research, sourcing, cold calling, and qualifying inbound inquiries to develop referral relationships that source sales opportunities passed to Field and inside sales force for sales engagement.
- Craft and manage joint business development marketing and outreach with referral partners.
- Spearhead the development and implementation of a communications plan for a regional network
________________________________________
Technical Skills
Operating systems
Windows 95/98/2000/XP
Desk top Publishing & Office Applications
Microsoft Office: Word, Excel, PowerPoint, Outlook
Graphics Applications
Photoshop 7, Microsoft Photo editor
Web Publishing Applications
Notepad, Macromedia Dreamweaver MX,
Macromedia Fireworks, Image Ready
________________________________________
Education
Bachelor of Arts (Economics)
1992 from University of Karachi
Computer Graphic Designing Advance Diploma
1999 – 2000 from University Of Punjab
________________________________________
References
References are available upon request
-----------------------------------------------------------
Top Internet Marketing Services Provider
* Digital Cement - Helps companies design and evaluate the effectiveness of web site content.
* High Rankings - Professional Search Engine Optimization since 1995.
* USweb - USWeb is a leading strategic Internet services firm helping clients achieve revenue
* 360.com Inc. - Helps companies design, write, and evaluate the effectiveness of E-mail and web
* SiteSell.com - Offers a set of books teaching how to improve online sales
----------------------------
Internet Marketing Expert : Qualification
* Use multiple technologies.Use autoresponders to distribute your survey
for example.Commit to consistency. Single Page Newsletters keep you constantly
in front of clients and prospects.
* Always look your best. Use design to reinforce your image and your message.
* Educate, don't advertise. Let your ideas speak for themselves. Sales will follow.
------------------------
Internet Marketing Specialist : Vision
** Getting a website is the first pace in your online occurrence.
When you make a decision to sign up a firm to design one for you,
you might not be viewing of a seo campaign yet and that's ok.
Every business has to initiate somewhere. However, even if you don't
intend to get caught up in a more complex Internet marketing strategy
further on, it's always best to make sure your website is suitable for
one because sites created with marketing in mind bring a much better
ROI than websites without one. It's simply a good business decision to
for Internet marketing specialist for robust output.
-------------------------
Internet Marketing Strategy : Technical Definition
Developing a successful Internet marketing strategy is an important element of your online achievement. In order to succeed, you should develop and execute a strategic plan that contain three basic essentials; Product - website - killer marketing strategy
All paces participate an important role in your on the whole strategy and must be developed to its fullest potential. Your first step will be to develop a great product. The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. Before you develop your product, do some research, find out exactly what people want and develop your product accordingly.
Once you've developed a great product, your next step will be to develop a great website. Your website must be specifically designed to sell your product.Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend upon your words.
Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed. By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your website.
-------------------------
Internet Marketing SEO : An Overview
Working as an internet marketing seo consultant for you and using search engine optimization and search engine technology knowledge Nawaz Shahzad, SEO expert helps your website to build qualified traffic through major search engines Google, Yahoo and MSN. Qualified traffic to your website can be built by a deep knowledge gained over years on natural search engine rankings ( organic traffic) and on going, even monthly changes and observations of the current search engine technologies implemented. As an individual expert I am capable of helping you to achieve top rankings in search engines and gain more qualified visitors than ever before.
________________________________________
Internet marketing resume
Dubai, UAE
Cell: 0971 050 1619027
nawaz_shahzad@tiscali.co.uk
nawaz_chillizone@yahoo.com
________________________________________
SUMMARY OF QUALIFICATIONS
My name is Nawaz Shahzad, I worked for top IT names from different geographical presence as a Strategic Internet Marketing Expert, SEO Specialist & Online Brand Analyst. I am interested in working for you in same capacity with a room for more growth.
I offer above 8 years of online branding and strategic internet marketing experience. I also bring with me web development, and project management skills. In turn, your company offers the management support structure, with which I can grow my career and SEO R&D. Seven years of web marketing experience affords me the business experience to achieve your client’s goals.
To sum it up, I'm a personable, strong strategic thinker with excellent writing, communication and presentation skills. I put a lot of effort and energy into my work and take it very seriously. I have a demonstrable track record of building strong online branding, increasing website sales flow, and thriving and managing in professional and friendly environment. I believe in honesty and character. I'm passionate about the product, the process and mostly about the consumer. I love The Big Idea: media is too expensive and a brand is too valuable an asset to waste on work without integrity. And I still believe that making online advertising is supposed to be fun.
Specialties:
SEM - Search Engine Marketing Specialist
SEO - Search Engine Optimization Analyst
PPC - Paid Marketing Expert
Online Branding
Design Online Customer Experience
Project Management
Strategic Content Development
SMO - Social Media Optimization Specialist
SMM - Social Media Marketing
Ad Server Management
Online Media Planning
Successful online business requires a mastery of internet marketing, interactive web site development, and strong relationship building in between visitor & website.
With over 8 years of web marketing & online branding experience, I am able to help your business achieve its online business goals by increasing traffic, identifying market niches, and improving sales. To me Internet Marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with analysis of that traffic to identify new opportunities. What I have done in the past 8 years;
SEM - Search Engine Marketing Expert
Mediaedge:CIA - Dubai
(Media Broadcasting industry)
December 2007 – Present ( 2 Years )
I have joined Mediaedge:CIA Dubai in December 2007, as an Interactive Producer & SEM Specialist, i am the part of their newly development department MEC Interaction!
In the current capacity i am incharge of their Adserver and design their Search Engine Marketing campaigns from scratch to shine. As a MEC Interaction team member, where working under the Meidaedge:CIA banner, i am serving these clients to stretch their Search Engine Marketing objectives;
PPC - SEM Marketing Campaigns
1. DHL (Middle East)
2. Fedex (UAE)
3. Ford (Middle East)
4. Mashreq Bank
5. Canon
6. The Place
7. Zaya
8. Hyundai Motor Company
9. Land Rover
10. Deyaar
11. Emaar
12. Gitex 2008
13. Schon
14. Sony Ericsson
15. Etisalat
16. Aramex
17. The Address Hotels
18. Singapore Airlines
19. Citibank UAE
20. NBAD (National Bank Of Abu Dhabi)
21. Emirates Bank (NBD)
22. KIA Motors
23. Toyota
24. Xerox
25. Air Arabia
26. Microsoft Middle East
27. Marie France Bodyline
28. ETrade
29. Gulf Air
30. Burj Dubai
Other Digital Advertising Campaigns - Display Advertisment
..................................................................
Along with search engine markeitng campaigns, i am regulating digital banner advertising campaigns for clients through Double Click (Ad server). Few of the clients..
Emaar
Oman Air
Orange
DHL
Ford
Fedex
Canon
Virgin Atlantic Airline
Land Rover
Porsche
Singapore Airline
As a Senior Manager SEO Marketing (SEM)
Nurture3, FZLLC (Dubai Media City, UAE)
Responsible of web publishing and search engine marketing, across UK & UAE for Nurture3 (FZLLC)
Direct reporting to CEO of the company.
•Defining e-marketing requirements for websites search engine optimization
•Contributing to development of documentation materials for e-CVs website
•Liaising with central development team in Dubai & UK on global issues and technical initiatives
•Co-developed global strategy and methodology for gaining greater volumes of relevant site
traffic through multiple online channels
•Providing monthly global and local web statistics and measuring performance of search engine
marketing campaigns
•Contributing to global e-CVs site redesign - competitor benchmarking, third party research,
usability testing etc
•Contributing in editorial responsibility for all content on the e-CVs UK websites & blogs
•Website auditing & Re optimization of Dubai’s Top jobs& property Portal “Dubai Donkey”
Skills/tasks include:
1.Website management & search engine marketing
2.Writing of feature articles, as well as subediting and commissioning articles
3.Online Branding of e-CVs UK
4.Keywords optimization of e-CVs on a regular basis
5.Website monitoring
6.Responsible to bring niche web traffic on a website
7.Design & implement SEM strategy for the websites
8.Bring websites on a top SERPs (Goggle, Yahoo & MSN)
________________________________________
As an Internet Marketing Consultant
Aug 2006 – Dec 2006
EZWSINET (Dubai, UAE)
* Identify client’s business needs (online)
* Chalk out client’s business site map plan
* Strategize, run and monitor PPC campaigns (Google Ad Words & Yahoo Search Marketing)
* Align SEO (organic marketing campaign) simultaneously with Paid marketing campaigns.
* Fully responsible for PPC & SEO related research work
* Assisting fellow team members in developing strategic content writing
* Conduct web analytics procedures for website analysis in the beginning & during the campaign
* Provide detailed PPC monthly reports along with web analytics facts & figures
* Coordinated objectives of senior management
* Focusing on to brand their name mainly through organic marketing
________________________________________
As a Web Operational Manager
May 2006 – June 2006
SalSoft Technologies (USA)
* Provided Internet advertising, website promotion, website design, and e-commerce services to
the companies that are already online or are planning an online presence
* Manage a team of website designers, graphic artists and web developers
* Researched, analyzed and monitored market trends and competitive environment
* Managed multiple projects aimed at increasing competitive advantage
* Managed 1000 plus page website (Toolmarts.com)
* Coordinated objectives of senior management
* Scheduled, interviewed, and supervised employees
* Manage all facets of search engine marketing campaign including paid and natural search
* Provide website development, marketing and usability consulting services to clients
* Managed customer relationships on marketing and site development projects
* Conducted online marketing research and competitive research
* Led web site redesign, content migration into new site infrastructure
* Drove completion of key high visibility project with very aggressive deadlines
* Provided leadership and direction to project teams by understanding business processes,
gathering requirements, identifying potential usability issues & managing scope
________________________________________
As a Senior E-marketing Specialist
2006
E-Ingtec (UAE)
http://www.e-ingtech.com
* My job is to reshape the company overall E strategies
* Helping them out to formulate a robust E-CRM platform
* Promote their services through multiple online channels of marketing
* Carrying out their SEO campaigns with a combination of Inorganic (PPC)
* Restructuring their SEO & E marketers recruiting procedures.
* Focusing on to brand their name
* Helping them out to improvised their CMS solution
* Re engineered their approach towards website audition
* Provide them a solid base of R&D
* Outsourcing and Offshore Best Practices and Strategy
* Development, Design and Delivery in the areas of Marketing Assessments
* Developed email marketing campaigns
* Analyzed impact of Internet technologies in Middle East Region
* Prepared and analyzed online tracking reports
* Managed multiple projects aimed at increasing competitive advantage
* Reviewed corporate web page, recommended revisions, and completed all necessary
Updates
________________________________________
As A Strategic Internet Marketing Manager
2002 - 2005
Chilli Zone Ltd. (UK)
http://www.chillizone.com
Marketing and Internet strategy with focus on effective brand positioning & intelligent design. Internet marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with analysis of that traffic to identify new opportunities.
I have done these under this title;
- Coordinated objectives of senior management.
- Scheduled, interviewed, and supervised employees.
- Created, implemented, and monitored Campaigns for the clients.
- Created & design campaign formats tailored to specific client needs.
- Evaluated and monitor global online marketing changes.
- Psycho analysis of product or services & price comparison
- Extensive utilization of SEOs & Other marketing staff Potentialities
- Worked closely with Marketing Director
- Training of new recruits
- Conduct strategic discussion session with SEOs
- Manage a team of website designers, graphic artists and Internet consultants
- Provide Internet advertising, website promotion, website design, and e-commerce
services to companies that are already online or are planning an online presence.
- Responsible for all phases of online marketing.
- Organized and implemented online marketing Policy & strategy.
- Prepared and analyzed online tracking reports.
- Organize information on the page to maximize clarity for the target audience
- Assists in layout of Web pages when needed
- Writing copy that is effective and search engine friendly
- Oversee website creation and changes to websites
- Researched, analyzed and monitored market trends and competitive environment.
- Managed multiple projects aimed at increasing competitive advantage
- Increased site traffic & Monitoring ROI
- Online branding of business & online client retention
- Personalization of business with online perspective
- Streamlined user interface design
- Manage Email marketing campaigns
________________________________________
SEO Skills (Organic Marketing)
I routinely achieve top 10 positioning of clients' web sites on leading search engines and directories through:
- SEO analysis of client¹s web site
- Search engine optimization strategies
- Analysis of client's top keywords
- Strategic search engine submissions
- Submissions to regional and industry specific directories
- Submission tracking
- Advanced web statistics
- Search engine results tracking
- Strong analytical skills and proficient writing skills
- Monitoring/ Managing Developers and designers
to develop Shopping sites
- Analysis of a web site's usage patterns
- Conversions, and the underlying key phrases and engines responsible
- Advertising campaign effectiveness
- web site usage patterns
- polls, quizzes, and surveys
- Optimize listings and increase profitability through new listings, A/B creative tests, match
type,bidding strategies and other tests to be determined.
- Keywords: Create and populate accounts on Google, Overture, Enhance, and other similar PPC
interfaces with previously developed keyword assets. Manage the launch on Google, including
tracking, analysis KEI of strategic keywords.
- Creation of compelling descriptions, titles and keywords.
- Develop relationships with search engines and other web sites for new / improved placement.
- Maintain the search engine listing database to keep track of existing listings, expand keyword
list,deletes, etc. across multiple search engines
- Advanced and current knowledge of online marketing treads, analytics, and current events,
particularly as they relate to affiliate program management and keyword marketing
________________________________________
Paid Marketing Campaigns – PPC
- Run tactical campaigns to work alongside SEO as part of an overall online marketing strategy.
- Use a variety of ROI and bid management tools to ensure that clients get optimal placement and
to ensure that their bid gaps are as narrow as possible.
- Conversion Tracking.
- Define specifically which keywords are converting to sales.
- Continuous keyword refinement, ad content and bid updates, monthly reporting.
- Geo targeting with Google Ad Words
Other Value Added E-marketing Skills
- Design Blogs & its effective utilization
- Rss Usage & Syndication
- Electronic marketing (Email, newsletters) Design, testing & delivery of bulk email campaigns
- Run Affiliate Marketing Campaigns
- Creating e-marketing community through Forum & Message Board
- Defining business requirements for Verity search engine configuration
- Contributing to development of website content materials
- Contextual Advertising Content Development
- Created company’s brand message
- Designed content based web portal to capture information on targeted demographic for company
direct marketing campaigns
- Created and implemented linking strategy
- Provided monthly marketing analysis and ROI reports
- Managed marketing budget
________________________________________
Web Analytics
Based on objectives, research, recommend, and help implement Web and marketing analytics solution, and integrate into current marketing efforts. In order to track paths and traffic patterns once a visitor enters the web site as well as tracking all the various keyword ad campaigns and other ad campaigns in order to determine ROI on marketing efforts. Also, work with the developer to extend and tie this tracking information to the house file customer database. Possible solutions include Click track, Web Trends Web CEO, etc. Monitor web site performance and metrics. Act as search marketing expert to the organization, keeping up-to-date on changes in the marketplace and products of key search providers. Maintain direct relationship with key search publishers.
________________________________________
Client’s sites worked on
Over the past 3 years, I've developed sites for clients in marketing, news, manufacturing, and consumer industries. I've focused primarily on web statistics; SEO site analyses; developing client management tools, Organic Marketing & Paid Marketing.
Cheeky Brats » http://www.cheekybrats.co.uk
Alpha Talk » http://www.alphatalk.com
Parvez-Video » http://www.parvez-video.com
UK Advice » http://www.ukadvice.com
E-logo » http://www.e-logo.co.uk/
Money Seeker » http://www.moneyseeker.co.uk
Quran Website » http://www.quran-gateofislam.com
OSR International » http://www.osrinternational.com
Brace Bridge » http://www.bracebridgeengineering.co.uk
Lookin4love » http://www.lookin4love.co.uk
Travel To World » http://www.traveltoworld.co.uk
E-ingtech » http://www.e-ingtech.com
Tool marts » http://www.toolmarts.com (worked on it under SalSoft name)
EZWSINET » http://www.ezwsinet.com (worked on it under Ezwsinet name)
IFA Properties » http://www.ifaproperties.com (worked on it under Ezwsinet name)
Al Essa Group » http://www.thealessanetwork.com (worked on it under Ezwsinet name)
Fairmont Palm » http://www.fairmontpalmresidence.com (worked on it under Ezwsinet name)
IFA Yoc » http://www.ifayoc.com (worked on it under Ezwsinet name)
Future Health » http://www.futurehealth.co.uk (worked on it under Ezwsinet name)
e-CVs UK » http://www.e-cvs.net (worked on it under Nurture3 name)
Spysure » http://www.spysure.com (worked for private client)
At Job, I have worked on these online projects by designing a campaign to SEO strategies and techniques specific to each site. I performed each client's pre-SEO analysis to map out the strategy, and then followed up with post-optimization web statistics to measure the results.
________________________________________
As a Business Development Manager
Jan 1997 – Feb 2000
NDC - National Discount Card (Pvt) Ltd
Pakistan
I have done these under this title;
- Launched a discount card
- Identify, develop and manage national sales
- Initiated a marketing/sales strategy for the outsourced services division of the company resulting in revenue.
- Developed execution plans for new market opportunities, including system, operations and merchant coordination. Resulted in 5000 outlet accounts with a sum of 15,000 – 20,000 card members (figures were of Karachi city only).
- Developing and implementing marketing strategies to promote discount card
- Effectively leading organization by building and growing strong market for its Discount Card
- Develop and keep current knowledge of nonprofit market, company's products and services, and competitive positioning.
- Generate prospective partners primarily through research, sourcing, cold calling, and qualifying inbound inquiries to develop referral relationships that source sales opportunities passed to Field and inside sales force for sales engagement.
- Craft and manage joint business development marketing and outreach with referral partners.
- Spearhead the development and implementation of a communications plan for a regional network
________________________________________
Technical Skills
Operating systems
Windows 95/98/2000/XP
Desk top Publishing & Office Applications
Microsoft Office: Word, Excel, PowerPoint, Outlook
Graphics Applications
Photoshop 7, Microsoft Photo editor
Web Publishing Applications
Notepad, Macromedia Dreamweaver MX,
Macromedia Fireworks, Image Ready
________________________________________
Education
Bachelor of Arts (Economics)
1992 from University of Karachi
Computer Graphic Designing Advance Diploma
1999 – 2000 from University Of Punjab
________________________________________
References
References are available upon request
-----------------------------------------------------------
Top Internet Marketing Services Provider
* Digital Cement - Helps companies design and evaluate the effectiveness of web site content.
* High Rankings - Professional Search Engine Optimization since 1995.
* USweb - USWeb is a leading strategic Internet services firm helping clients achieve revenue
* 360.com Inc. - Helps companies design, write, and evaluate the effectiveness of E-mail and web
* SiteSell.com - Offers a set of books teaching how to improve online sales
----------------------------
Internet Marketing Expert : Qualification
* Use multiple technologies.Use autoresponders to distribute your survey
for example.Commit to consistency. Single Page Newsletters keep you constantly
in front of clients and prospects.
* Always look your best. Use design to reinforce your image and your message.
* Educate, don't advertise. Let your ideas speak for themselves. Sales will follow.
------------------------
Internet Marketing Specialist : Vision
** Getting a website is the first pace in your online occurrence.
When you make a decision to sign up a firm to design one for you,
you might not be viewing of a seo campaign yet and that's ok.
Every business has to initiate somewhere. However, even if you don't
intend to get caught up in a more complex Internet marketing strategy
further on, it's always best to make sure your website is suitable for
one because sites created with marketing in mind bring a much better
ROI than websites without one. It's simply a good business decision to
for Internet marketing specialist for robust output.
-------------------------
Internet Marketing Strategy : Technical Definition
Developing a successful Internet marketing strategy is an important element of your online achievement. In order to succeed, you should develop and execute a strategic plan that contain three basic essentials; Product - website - killer marketing strategy
All paces participate an important role in your on the whole strategy and must be developed to its fullest potential. Your first step will be to develop a great product. The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. Before you develop your product, do some research, find out exactly what people want and develop your product accordingly.
Once you've developed a great product, your next step will be to develop a great website. Your website must be specifically designed to sell your product.Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend upon your words.
Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed. By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your website.
-------------------------
Internet Marketing SEO : An Overview
Working as an internet marketing seo consultant for you and using search engine optimization and search engine technology knowledge Nawaz Shahzad, SEO expert helps your website to build qualified traffic through major search engines Google, Yahoo and MSN. Qualified traffic to your website can be built by a deep knowledge gained over years on natural search engine rankings ( organic traffic) and on going, even monthly changes and observations of the current search engine technologies implemented. As an individual expert I am capable of helping you to achieve top rankings in search engines and gain more qualified visitors than ever before.
(33%)
