SEO Specialist - About Spam Laws
Saturday, 30. September 2006, 04:27:40
Here's what you need to know about the law is so you can rest
assured that you aren't breaking it.
CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited
Pornography and Marketing Act) establishes requirements for
those who send commercial email, spells out penalties for
spammers and companies whose products are advertised in spam if
they violate the law, and gives consumers the right to ask
emailers to stop spamming them.
Simply put, here's a rundown of the law's main provisions:
> It bans false or misleading header information. Your email's
"From," "To," and routing information must be accurate and
identify the person who initiated the email.
> It prohibits deceptive subject lines. The subject line cannot
mislead the recipient about the contents or subject matter of
the message. Subject and content must match.
> It requires that your email give recipients an opt-out
method. You must provide a return email address or an automated
way for your subscriber to opt out. You must honor the requests.
When you receive an opt-out request, the law gives you 10
business days to stop sending email to the requestor's email
address.
> It requires that commercial email be identified as an
advertisement and include the sender's valid physical postal
address. Your message must contain clear and conspicuous notice
that the message is an advertisement or solicitation and that
the recipient can opt out of receiving more commercial email
from you. It also must include your valid physical postal
address.
My Portfolio!
assured that you aren't breaking it.
CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited
Pornography and Marketing Act) establishes requirements for
those who send commercial email, spells out penalties for
spammers and companies whose products are advertised in spam if
they violate the law, and gives consumers the right to ask
emailers to stop spamming them.
Simply put, here's a rundown of the law's main provisions:
> It bans false or misleading header information. Your email's
"From," "To," and routing information must be accurate and
identify the person who initiated the email.
> It prohibits deceptive subject lines. The subject line cannot
mislead the recipient about the contents or subject matter of
the message. Subject and content must match.
> It requires that your email give recipients an opt-out
method. You must provide a return email address or an automated
way for your subscriber to opt out. You must honor the requests.
When you receive an opt-out request, the law gives you 10
business days to stop sending email to the requestor's email
address.
> It requires that commercial email be identified as an
advertisement and include the sender's valid physical postal
address. Your message must contain clear and conspicuous notice
that the message is an advertisement or solicitation and that
the recipient can opt out of receiving more commercial email
from you. It also must include your valid physical postal
address.
My Portfolio!
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