What's wrong with Mr Wong?
Saturday, 9. May 2009, 16:14:39
If you ever tried to do it in German, you probably noticed a service called "Mr. Wong". Seeing why I don't like it is really quick, just have a look at my google results for "Why Mr Wong sucks" (in quotes!!!):
http://www.google.com/search?hl=de&client=opera&rls=de&hs=vr7&q=%22why+mr+wong+sucks%22&btnG=Suche&lr=
(attention, you need the "hl=de" in the URL)
Last time I checked, the following was my first result:
paypal | ebay | sucks | privacy | security | Mister Wong
paypal oder ebay auf www.paypalsucks.com - Im Überblick bei Mister Wong.
www.mister-wong.de/users/397597/ - 20k - Im Cache - Ähnliche Seiten
Similar things happen for other searches, even without putting "Mr Wong" in the search string.
What exactly is wrong about it?
Let's have a close look at the search result.
The title does not tell me a lot. It's a page in Mr Wong with some keywords. With the given keywords, I assume that it could be a collection of links that fit the keywords. But in fact, the landing page features exactly one link. The keywords themselves already indicate that it's not where I want to go, so ideally all it does is push the relevant results further down the list. We will later see that the keywords do not even appear anywhere in the linked page, just in the title and meta attributes.
The second line tells me that it's actually about "www.paypalsucks.com". This info should have gone into the headline!
The URL "www.mister-wong.de/users/397597/" does not tell me anything useful either, except that it's a page in Mr Wong. Probably all Mr Wong landing page URLs look like this.
Now, the page itself.
The first times that I saw pages like this, I did not even find what it is actually supposed to be about.First things I noticed:
Ok, so I am obviously on a Mr. Wong page. (logo on the top left, and overall look and colors). There is a navigation bar, but it's obviously not interesting for me.
Next thing was the Google ads ("Online Zahlungsservice"). For some reason, these ads look more promising than the rest, when scanning for actual content. Could be because they are the most central content, could be because of the fonts.
The buttons (besuchen = visit, kommentieren = comment, speichern = save), which don't help me, because I don't even know where I am and what I'm supposed to comment or visit.
The headline, "paypal sucks", above the google ads, which at first glance just looks like one more ad, with a little difference in font and colors.
The screenshot on the right. I did not even notice it's a screenshot, I thought it is just a badly designed banner ad (badly designed, because you can't read a word).
The cute avatar picture in "Kommentare zu dieser Webseite", which has no value for me.
Headlines and text like "Kommentare zu dieser Webseite", "Verwandte Websites", "Die letzten 30 Bookmarks". The headlines read the same on every Mr Wong landing page, so they are again just a waste of time.
Now, actually taking the time to read and think about some bits of the page:
The comment saying “anti paypal site to expose the nightmare of doing business "the paypal way."”. Ok, so I begin to understand that it is about a specific website bookmarked with Mr Wong, and this is the user comment about it. I realize this is really the ONLY descriptive information about the bookmarked site, and why it is supposed to be interesting for me. So, this comment should really be put in a much more prominent position.
I have another look at the headline with the link to "www.paypalsucks.com". Ok, so that's what it is about. This part should go in the "center stage", along with the comment and eventually the screenshot, so it becomes the first thing to scan. Everything else is "second look" information, and should go out of the way. There are enough possibilities for a smart designer to accomplish that.
What I did not find on the page content was the actual keywords that google showed as the page title: "paypal | ebay | sucks | privacy | security". So, I don't even see how the google link is in any way related to the landing page.
Google keyword spam
But obviouly the biggest problem is the content being totally irrelevant to my original search. That's the effect of putting a lot of keywords in the page title (and the meta description and meta tags). In my definition, this is spam.









