Face forward - even if not moving forward

Years ago, I stumbled across a half-hour radio program on CBC entitled "The Age of Persuasion". The show was about the advertising industry and delivered by an executive who has been in the business a long time. Since I did a recent post by audio, I would like to introduce an entertaining and informative look into the world of advertising. Many segments can be found on the website. Here is a link to an interesting one from just a couple of months ago. Enjoy. Terry O'Reilly's voice is like gold. Very listenable.

(Should have added this before) There are many more segments on the AOP website http://www.cbc.ca/ageofpersuasion/
Important note: Each segment is 27:30 minutes long. I wouldn't recommend this to people with limited internet usage.