Random thoughts and Ravings.

SEO and Internet Marketing is one of the biggest industries today and it's growing by the day!

Sometimes it's tough to get into, you'll probably have to train yourself, as there aren't any real courses you can take at a college or institution.

It's worth getting into this industry though!

When we speak of SEO there are plenty of Definitions of the term, but it's all just done for one reason, and that reason is Conversion.

Conversion is what we seek. We want visitors of your site to be called to some type of action: "Buy Now", "Register Now".
We want the visitor to convert form "browser" to 'Buyer' or 'client'.

That's what SEO and Internet Marketing is all about.

Remember Conversion is the key!

Gone are the days when 4x4s used to be farm vehicles.

These days you’re most likely to find these bad boys on tarred roads…not in some mud bath bathing with the hogs.
4x4s have become as stylish as the Italian designer suit their drivers wear. They have become a fashion item so to speak; one season they’re the in thing, the next, they’re outdated; so yesterday – like the ML55 AMG – the 4x4 that paved the way for this rather costly fashion race.

So which 4x4 is the current king of the catwalk; is it the ML63 AMG; the Range Rover Sport maybe?
It’s none of them actually; and it’s not even my favourite of the lot – the X5 4.8is; and it’s definitely not the ugly duckling – the Porsche Cayenne.

Believe it or not, the hottest 4x4, or SUV (as these prima-donnas prefer to be called) is the all American Jeep Cherokee SRT-8 – this monster is as desirable as King Kong, and it’s devastatingly fast; even faster than Usain Bolt – the fastest man on earth.

Are you planning a longer stay in South Africa? Whether you are a foreign visitor or a South African citizen here on a visit, you should consider the option of buying a second hand car. Why would you ask do we recommend such an 'extreme' action?

Firstly, you must take into consideration that you will have difficulty getting around in South Africa as public transport is poor and sometimes non existent. When you have your own set of wheels, your own independent transport, you will be able to go anywhere you please, at any time! Whether you’re an explorer who wants to cruise through South Africa and enjoy the beautiful scenery, or whether you just want to be mobile in the city you are visiting- having your own car is just so much better than worrying about kilometers accumulating on a car rental.

Car sales in South Africa and especially car sales with a buyback option in Cape Town are extremely popular. Students, exchange students and interns who need transport for longer periods of time always opt for the car buyback option as it works out much cheaper than renting a car over an extended period of time.

You can buy a car at a car sales dealership in Cape Town, Johannesburg, Durban or any other of the major cities in South Africa and when its time for you to go back home, you can sell your car again. Now first of all, be sure that if you decide on buying a car at a car sales dealership that you take a buyback deal. With a buyback deal, specifically through Drive Africa, you will get a guaranteed buyback price from the outset no matter what happens and your only other costs would be the petrol, some money for insurance and of course the paperwork.

At Drive Africa we believe that our clients should get the better deal. When you take the buyback option from us, we will offer you car insurance for a shorter period of time- definitely not a deal you’d get from any of the other normal car insurance companies in South Africa.

Petrol won’t last forever. The current fuel crisis that threatens to make petrol and diesel unaffordable has more then likely, only just begun. As millions of petrol-engine cars wait to become obsolete, scientists are working around the clock to develop new and exciting fuel technologies to ensure that our way of life will continue, unconstrained by the demands of fossil fuels.

The most popular alternative to standard petroleum is undoubtedly electricity. Scientists and motor car engineers have developed countless electric motors and Tesla-powered vehicles, plenty of which are already available for purchase. The mass produced ones such as the Toyota Prius and the Tesla Roadster are truly wonder of invention. They are clean running [producing no emissions] and have very low costs involved with “re-fuelling”.
However they are highly priced and if you are stuck in the middle of nowhere without a power source, you and your new electric car will both be going nowhere slowly. Until the time electric cars are cheap enough for everyone to purchase, they remain a curious oddity.

Diesel may already have an alternative though, in the form of Biodiesel.
Biodiesel is a fuel that has been converted from natural waste, such as plants and manure into a biological form of diesel. The best part is that standard diesel engines already work with Biodiesel! No special conversion for the engine is needed and the fuel efficiency remains the same, with significantly less emissions then from standard diesel.
“Great” you say, “Why not just replace normal diesel with Biodiesel?” That would certainly be the answer if it wasn’t for the fact the Biodiesel is far more expensive to create. Most Biodiesel mixtures are made from a combination of Soybean and rapeseed oil, both very expensive to process into bio-fuel. Manure is also an option, but massive quantities are needed for even a small amount of Biodiesel. So while the idea is sound, the required components are far too expensive to use on a mass scale.

Hydrogen is an alternative fuel that is growing in reputation, as both a space age fuel and a zero emission product. Hydrogen is the number one element on the periodic table and the lightest of all elements. It is incredibly easy to produce, simply by splitting water into oxygen using electricity, and Hydrogen is born. When it burns, it turns into a form of heat and water vapor. When burned in an internal combustion engine, Hydrogen performs exactly as fuel would and powers the engine accordingly. In the future, we will see Hydrogen vehicles on the road.
However, there is the issue on how to store Hydrogen for long periods of time [Hydrogen requires a constant temperature of below 475 degrees to survive] and as per usual, the costs for producing Hydrogen is very high.

There are no easy answers to the fuel shortage. Petrol stations close down everyday and the demand for fuel remains as high as it ever was. Fuel is the life-blood of our civilization and it’s drying up, we have literally tapped our planet dry. Our only option is to invest in alternative fuel sources as I have mentioned here and in one of these alternatives, our eventual salvation lays.
Car Rental South Africa


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When your site is positioned in the coveted top 10 of Google, Yahoo and MSN, you:


* Own a piece of the best "Real Estate" on the Internet.
* Receive free traffic all day every day.
* Increase the number of targeted visitors to your site.
* Generate more leads, enquiries & sales.
* Maximise Conversion and Profits!


What is Search Engine Optimisation (SEO)?

Did you know that 88% of all Internet browsers use search engines to find what they are looking for. In February 2008, there were nearly 10 billion core searches done in the US alone. Search Engine Optimisation (SEO) is the process of bringing a website as high as possible on the organic search engine results when users type in a search term in the search engine.

In Layman's terms, you go to Google and search for "Blue Widgets" and a website comes up number 1 selling blue widgets- this is due to an effective SEO strategy. When Google ranks your site, it looks at two primary SEO processes - onsite optimisation and offsite optimisation.

Onsite Optimisation is the process of developing, customising and regularly modifying a website's structure and content in order to improve your organic rankings in the Search Engines. Search Engines use 'digital spiders' to crawl each page of your website. These spiders collect a fair amount of information about each page, after which they will allocate a page result ranking for your website. The more 'fulfilled' the spiders are when visiting your site, the better your rankings will be.

Offsite Optimisation (Link Building) is the most important part of SEO and involves acquiring incoming links. Link Building involves getting other credible websites to point towards your website; this shows the search engines that your website is a valuable resource on the Internet.

These incoming links to your website can be seen as votes for your website and the higher the number of quality links you receive, the better your link popularity and rankings become.

How will ROI Media improve my Rankings?

Competitor Analysis

Each Search Engine Optimisation client is unique and at R.O.I. we approach things from a different angle. Our first step is to analyse your main competitors. Remember that Google and the other major search engines do not provide a roadmap for attaining a top-10 ranking and the best way to achieve higher and higher rankings is to find out which SEO strategies the best performing sites are implementing. This will show us which strategies are working well with Google, Yahoo! and MSN and how we can mould your SEO strategies in order to attain a superior standing amongst your main competitors.

Keyword research

Our SEO specialists will research and develop a customised list of keywords that your target market is most likely to use when searching for your services. Our results will reveal the highest traffic generating keywords in your industry and which ones are best to focus on given the competition around these keywords.

Content Writing

An instrumental element towards achieving good onsite results is to have a sufficient amount of good SEO flavoured content on your website. Most copywriters do not write web content with the search engine spiders in mind. Keyword prominence, density and frequency are usually lacking and the content on each webpage has no theme incorporated into its structure.

As you may be aware, Google uses artificial intelligence to rank content based on theme technology and web spiders allocate a much higher ranking to websites that incorporate themed content. With themed content incorporated, your web pages will rank for a few keywords instead of one primary keyword.

R.O.I. has professional copywriters that specialise in writing highly optimised themed content for onsite optimisation purposes.

Website Optimisation

Once we have a set keyword list we will then allocate these SEO keywords to individual pages on your website and optimise the web pages around these keywords. We will finely tune roughly 70 HTML elements on your website. Here is a list of just a few of the onsite elements we will be fine-tuning:

Page size, Meta keywords, java script status, robots.txt files, title tags, heading tags, Meta descriptions, body text, internal linking, ALT tags and ALT attributes.

Although the procedures described above appear to be complicated and time intensive, we have an excellent onsite optimisation turnaround time of roughly 25 days. Once the website optimisation process is completed we will begin the 2nd part of your SEO campaign, the Link Building process.

One-way link building solutions

This is pretty much the same thing as "Obama versus Clinton", it's time to get popular and generate votes from the online public.

In order to attain higher and higher rankings in the search engines your website will require hundreds and eventually thousands of incoming links. This is a long term strategy that needs to be built up slowly over time. We have over 100 link building strategies in our SEO armoury, some of which include: Search Engine and directory submission; article and press release production and distribution; as well as creative link building strategies that incorporate web 2.0 technologies.




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