ePaper, C'mon and join!
Monday, May 11, 2009 7:45:43 PM
The LA Times, Chicago Tribune are bankrupt, The New York Times is in financial stress (but Carlos save the day) and the Seattle Post-Intelligencer that went on line only.
This is a reality, there are free newspapers in every city of the planet (I think every city) why pay for a news paper, something that is not eco friendly, that has yesterday's news (not updated) and you get a lot of pages of articles you don't care (I don't like the social sections and the stars gossip)
I haven't bought a newspaper since 1997, because in my high school and college we get the "El Financiero" (financial paper) free to all students, and the library had a lot of other papers, also the internet was present already. Also I get a free newspaper at home every week (I don't like it, but is good for cleaning) and I can get news papers for free in restaurants, bus stations, malls and other public places.
Many Newspapers are having a big financial problem (ain't we all) so they are considering the move to be on line only, clever!, but they are afraid if they are going to make any money... How to make money with an online news paper only?
THE SAME WAY AS ALWAYS!!
- How free newspapers made money, advertising
- How other papers made money, advertising + subscription
- Or they can be subscription with no ads, and still made money.
Why, if they go on line only, they can sell all the printing machinery, the tons and tons of paper they have in their warehouse (they kept a lot of paper stored), they don't need as many employees (ok a semi bad thing, because that people may loose their jobs, but the cost of the paper reduces) and they can produce news in shorter times, because you can have it worldwide available in one click, not need of print and deliver.
In the case of my city, we have several printed news papers:
- Diario de Querétaro (the oldest)
- El Corregidor
- Voces de la Sierra
- Magazine de Querétaro
- El Observador
Of this I kown the online versions of Diario de Queretaro, El Corregidor, and El Observador the others don't have an online version, which is not as bad as it sounds, since Mexico's penetration of internet is a little bit above the 21%.
But there are two news sites for the city and state, iqroo.com.mx and Rotativo of which Rotativo I like more. They are only online, and in business.
Consider to go online only, and you can make a lot of profit too, stop thinking in "by click" advertisement that is so 90's consider the fact and reality that a mere image of your brand in the page of the news stays in the consumer, no need to click to stay in the mind, of course the click means something more, but they will remember seeing you somewhere when they need you even though they didn't click.
If this news sites are living, in a country with 21% of internet penetration, how much can you do in a country with 50% or more! and remember that on the internet you are global in seconds, with no taxes or transportation fees.
Always consider a mobile version for the phones and internet tablets out there, and the e-Ink version too (Kindle or Sony Reader among others). Is only work on CSS, and taking the content from the same data base.