Creative advertising
Wednesday, 21. October 2009, 04:05:46
However, some advertisers can be a little too smart for my likings. Like, when Garnier says in their ad for Fructis hairshampoo: "Fructis. That has been proved" - then it makes me wonder what it is exactly that has been proved...
And the other day in the supermarket, there was a shower cream from Sanex, that made me stop and look one more time. Take a look:
Dermo
re-vital
Omega 6 & AHA
Dermo is something with skin
Re-vital - well, I understand re-vitalizing
Omega 6 is some kind of sebacic acid
And AHA is... umm... yeah, WTF is that???
Is it "Now with AHA"? Or, "AHA, we've got it now!"
They might as well have written: "Not containing AHA!", and everybody would have thought that it was a good thing is wasn't there...








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der Wandersmann # 21. October 2009, 04:32
Dacotah # 21. October 2009, 04:34
Angeliki # 21. October 2009, 05:04
27 abbreviations are killing each other to be chosen
http://www.abbreviations.com/AHA
Angeliki # 21. October 2009, 05:05
Carol is correct but I thought it will be fun to throw another 27
Dacotah # 21. October 2009, 05:21
r♡se # 21. October 2009, 07:11
Kittylicious # 21. October 2009, 08:15
@ Carol ~ Thanks. But how many does that? Google weird ingredients when they get home from shopping?
@ Angeliki ~
@ Rose ~ Have you noticed that when they throw percentages into their commercials? Like, 83% finds that the cream works like this, then there's usually a little *) saying with tiny little letters: "Tested on 27 women" - I mean, what the fuck? Only 27???
r♡se # 21. October 2009, 08:23
Smeee-Heeee # 21. October 2009, 08:27
I think you're right, people would buy it just as much if they put "now without"
Kittylicious # 21. October 2009, 08:30
@ Kimmie ~ They could also change the slogan: "AHA - now it actually works!"
Moesring # 21. October 2009, 09:13
r♡se # 21. October 2009, 09:14
Smeee-Heeee # 21. October 2009, 09:18
Dacotah # 21. October 2009, 09:56
How many does what?
The Dark Furie # 21. October 2009, 10:13
The Dark Furie # 21. October 2009, 10:15
Gavin Sheedy # 21. October 2009, 15:11
The Dark Furie # 21. October 2009, 16:50
dbshadow(Deacon Blue) # 21. October 2009, 16:53
Suntana # 21. October 2009, 17:15
AHA could stand for - Aha, yeah right. Like there's actually an Omega 6.
Or it stands for - AHA!! If you are reading this, we have already snagged you in our web of BS marketing.
RedFreya # 21. October 2009, 17:31
Kittylicious # 21. October 2009, 18:20
@ Rose ~ See how clever I pretend to be.
@ Carol ~ I meant that not many people will google an unknown ingredient they've read on a shampoo bottle.
@ Mik ~ A shower cream that plays "take on me" when rubbed in??? Whoa... I better buy a couple of them next time!
@ Gavin ~ Is that white?
@ shadow ~ I'm afraid that it's going to take some time.
@ Sunny ~
@ Freya ~ Then I'm definitely not buying. Imagine to rub Morten Harket onto your body!
Gavin Sheedy # 21. October 2009, 18:51
r♡se # 21. October 2009, 18:52
Originally posted by Zaphira:
Not only that... but imagine if he rubs off!Kittylicious # 21. October 2009, 18:54
@ Rose ~ That's exactly where I didn't want to go!
Dacotah # 21. October 2009, 20:40
Jurjen # 21. October 2009, 21:08
Somehow I always manage to kill the conversation at that point
Stardancer # 22. October 2009, 03:36
The Dark Furie # 22. October 2009, 10:15
Kittylicious # 22. October 2009, 15:03
@ Jurjen ~ I bet you're really good at that!
@ Star ~
@ Mik ~ I might ending up running away with one of the bad guys.
The Dark Furie # 22. October 2009, 15:36
Dacotah # 22. October 2009, 17:55
Kittylicious # 22. October 2009, 18:23
Jurjen # 22. October 2009, 22:32
Kittylicious # 23. October 2009, 04:00
Jurjen # 23. October 2009, 08:39
The Dark Furie # 23. October 2009, 11:31
Kittylicious # 23. October 2009, 11:44
The Dark Furie # 23. October 2009, 13:28
Kittylicious # 23. October 2009, 16:45
The Dark Furie # 23. October 2009, 17:36
Kittylicious # 23. October 2009, 18:42
Mina # 26. October 2009, 03:25
Kittylicious # 26. October 2009, 05:05
Mina # 26. October 2009, 13:43
Drink it, drink it you will see
Your skin will look most lovely.
The Dark Furie # 26. October 2009, 14:19
Gavin Sheedy # 26. October 2009, 16:51
Kittylicious # 26. October 2009, 16:55
Gavin Sheedy # 26. October 2009, 17:09
A-ha are breaking up.
Kittylicious # 26. October 2009, 17:49
A-ha... again?