The Perfect Body?
Thursday, December 8, 2011 7:27:24 AM
Do you think it's hard to make the clothes you buy look as good on you as on the models in the magazines? If so, worry no more. The models can't make it look good on themselves either.
In the latest underwear ad from clothes chain "Hennes & Mauritz" different women are showing panties and bras. Their bodies are strikingly similar; take a look:
They are similar because the bodies are computer made, and the heads are photoshopped on afterwards.
- "It is not to create a specific ideal, or to show a perfect body. We have only made it to show our clothes. We do this on all clothing. Not just underwear, and and with both women's and men's wear", assures Håcan Andersson, who is press spokesman for H & M in Sweden.
I say it's bullshit! This is another step towards creating an unreachable ideal! Another step to show women that there is no such thing as "the perfect body". Another step towards eating disorders and low self esteem.
Shame on you, H & M. You won't be seeing me in your shops before you get real again!
In the latest underwear ad from clothes chain "Hennes & Mauritz" different women are showing panties and bras. Their bodies are strikingly similar; take a look:
They are similar because the bodies are computer made, and the heads are photoshopped on afterwards.
- "It is not to create a specific ideal, or to show a perfect body. We have only made it to show our clothes. We do this on all clothing. Not just underwear, and and with both women's and men's wear", assures Håcan Andersson, who is press spokesman for H & M in Sweden.
I say it's bullshit! This is another step towards creating an unreachable ideal! Another step to show women that there is no such thing as "the perfect body". Another step towards eating disorders and low self esteem.
Shame on you, H & M. You won't be seeing me in your shops before you get real again!








r♡serose-marie # Thursday, December 8, 2011 10:38:59 AM
I hope H&M removes the computer bodies and instead embraces the fact that we are all different.
Robert Jacobsenrobertj # Thursday, December 8, 2011 12:11:49 PM
It looks as doll bodies... So shiny.
(Is it just me or does the first and last "girl’s" necks look a bit thin?)
J Andersonjimary1999 # Thursday, December 8, 2011 1:18:45 PM
Martin K™Aqualion # Thursday, December 8, 2011 1:25:31 PM
1) The ideal female body apparantly has the shape of a fifteen year old boy.
2) Most of the leading fashion designers are homosexual men.
Combine these two things and you have the answer.
KittyliciousZaphira # Thursday, December 8, 2011 1:55:29 PM
@ Rob ~ You're right, she could be a Barbie doll model with that neck!
@ J ~ Thanks for those words, they are appreciated!
@ Lion ~ Those homosexual designers must have a thing for very young boys then. Eek!!
FlaRin # Thursday, December 8, 2011 1:57:40 PM
KittyliciousZaphira # Thursday, December 8, 2011 4:17:10 PM
der WandersmannderWandersmann # Thursday, December 8, 2011 4:23:33 PM
Originally posted by robertj:
Only because you can see both sides .... it doesn't show on the middle two because you can't see both sides; the hair covers one side.
My Gran'pappy told me "Rooster, don't mess around with women who look like if you went to bed with 'em, you'd get all cut and bruised."
Spaggyj # Thursday, December 8, 2011 4:31:41 PM
Fucking disgusting. Fuck you, H&M. This world's hard enough as it is, self-image wise. Boycotted.
DHdarkesthour # Thursday, December 8, 2011 7:05:06 PM
Cleanclean # Thursday, December 8, 2011 10:53:39 PM
It's like the kid who sits up the back in class and makes fart noises with his hands every time the teacher's back is turned; even when the teacher ultimately snaps and hurls a duster at his head, he doesn't care whether the attention is good or bad, so long as he gets the attention.
That's why there's ads like this ... that's why the jingle for that electronics store on TV drives you mad ... that explains the endless insurance ads where Walter died and his family didn't know what to do, but thank God they had insurance for less than the price of a cup of coffee per week ...
It's tragic how a handful of people can affect so many others like this, particularly when it comes to whole generations of people, worldwide, developing eating disorders in an attempt to be 'normal' (whatever that is). And it's shameful how a lot of company heads don't simply tell the advertising gurus to piss off.
"This ad is bullshit and I don't want my company associated with it?"
Nope.
Instead, they accept what the advertising gurus say because, hey, they're the experts.
It'd be marvellous if there were laws requiring advertising to indicate whether an image has been computer-generated/enhanced or not, ideally, with the following disclaimer:
"Warning: Images of women in this advertisement are not indicative of actual women. They have been digitally altered. Do not attempt to imitate as such looks are not attainable by humans".
Sort of the fashion equivalent of 'Serving Suggestion' on the front of a box of Cocoa Pops ...
Stardancer # Friday, December 9, 2011 12:33:08 AM
Mrs. HermitessHermitess # Friday, December 9, 2011 2:47:33 AM
FlaRin # Friday, December 9, 2011 6:17:24 AM
Originally posted by Mrs Hermitess:
Personally, I think dudes who find them *very* attractive might do well to question their own sexual orientationBad WolfCois # Friday, December 9, 2011 8:09:15 AM
Freya RedFreya # Friday, December 9, 2011 7:36:34 PM
I sometimes buy stuff on-line from American Apparel and their models are not all thin and do look a bit more like normal teens/twenties, if within a narrow range. They encourage ordinary young people to model for them by submitting photos and organizing photo shoots for potential models.
Mad Scientistqlue # Sunday, December 11, 2011 2:49:36 PM
As a kid we had one channel and every show was enjoyable. Of course, this meant that broadcasting started at 17h00 and ended at 21h00
Cleanclean # Sunday, December 11, 2011 3:27:26 PM
Martin K™Aqualion # Sunday, December 11, 2011 6:00:48 PM
DHdarkesthour # Sunday, December 11, 2011 7:35:50 PM
der WandersmannderWandersmann # Sunday, December 11, 2011 8:54:53 PM
DHdarkesthour # Sunday, December 11, 2011 9:11:23 PM
Its not called the Shaky Isles without good reason..
Cleanclean # Sunday, December 11, 2011 9:57:27 PM
On free-to-air over here, we've got ABC 24 which (like the corresponding radio program) has news updates every 15 minutes. Don't get me wrong, it's an excellent channel (non-corporate-owned) and I have either it - or the radio version - on as background noise quite a bit. But some days it's like watching a program on video, rewinding, then watching it again! Like the stork you were talking about, unless something actually happens, they rabbit on about whatever they can to fill time!
As I write this, they're featuring 'news' on the Guinness World Record attempt to break the record for the longest one-on-one radio interview (it's been going on for nearly 22 hours now)! Now, that might be interesting to some people, but it's hardly what I'd call news!
And it's typically like that unless, of course, something 'exciting' happens! Then they hang on to it like a dog with a bone, trotting out two, maybe even three 'experts' to talk about it! God help us on the days when the PM makes a speech and we have to listen to her drone on endlessly and the opposition yap on endlessly about how opposed to it they are.
And, of course, they keep showing the same damn footage!
(I take my background noise pretty seriously ...
Edit: Sorry, Zappy! This isn't about your post at all!
DHdarkesthour # Sunday, December 11, 2011 10:04:26 PM
Cleanclean # Monday, December 12, 2011 12:39:41 AM
DHdarkesthour # Monday, December 12, 2011 12:45:26 AM
Cleanclean # Monday, December 12, 2011 12:58:26 AM
DHdarkesthour # Monday, December 12, 2011 1:02:40 AM
FlaRin # Monday, December 12, 2011 6:16:26 AM
Originally posted by DH:
I used to do that tooMartin K™Aqualion # Monday, December 12, 2011 7:30:38 AM
Originally posted by clean:
Yup... And if they haven't had the time to shoot new footage, they'd use the same footage as last time something similar happened, over and over.
Cleanclean # Monday, December 12, 2011 9:28:07 AM
Oh, well ... at least we can see that same footage again when they do a year-end wrap up ... and, in 2012, a 'looking back special' ...
DHdarkesthour # Monday, December 12, 2011 7:32:01 PM
Mad Scientistqlue # Tuesday, December 13, 2011 12:21:21 PM
Cleanclean # Tuesday, December 13, 2011 9:14:21 PM
Dark FurieFurie # Friday, December 16, 2011 4:01:20 PM