Creative advertising
Wednesday, 21. October 2009, 04:05:46
However, some advertisers can be a little too smart for my likings. Like, when Garnier says in their ad for Fructis hairshampoo: "Fructis. That has been proved" - then it makes me wonder what it is exactly that has been proved...
And the other day in the supermarket, there was a shower cream from Sanex, that made me stop and look one more time. Take a look:
Dermo
re-vital
Omega 6 & AHA
Dermo is something with skin
Re-vital - well, I understand re-vitalizing
Omega 6 is some kind of sebacic acid
And AHA is... umm... yeah, WTF is that???
Is it "Now with AHA"? Or, "AHA, we've got it now!"
They might as well have written: "Not containing AHA!", and everybody would have thought that it was a good thing is wasn't there...











