Kitty's Corner

Hmmm... I agree with the employees. There are a lot of... stupid people in the world who take things too literally. Even without that, the employees are bound to be joked at about it by some customers.

The ad is fine because sex sells and they're not singling out an employee with it. The badges are too far as I can just see some twatty judge letting a rapist off because the victim was wearing one.

She's not naked, that's something.

Exactly. People love to think they're being funny or original, but actually they're just being insulting and pathetic.

hmm.. remeber when hotel ads showed actual hotels?
http://ny-image2.etsy.com/il_fullxfull.86677974.jpg

This is bloody insulting to the hotel staff and as a marketing exercise would kinda put me off that hotel chain, for sure, even if just because of the bad judgement shown. It's not amusing, and I can assure you that if the ad showed a posing male model - it would *not* sell their services to me (well, even less than it does now, which is not at all), so girls are surely going to feel put off, aren't they. What the hell are the hotel marketing managers thinking?? *Idiots*

Originally posted by FlaRin:

What the hell are the hotel marketing managers thinking?

They're thinking that they can attract men who're away from the wife on business with the lure of sex. However, what most men away from the wife want in a hotel room is something very different. A hotel chain here found in a survey that a majority of men keep a teddy bear of some sort as a substitute for their loved ones when they're away from them.

Originally posted by Mik:

... something very different...

Yeah - all I want when I'm working away from home is a decent internet connection and a good shower. My room service requirements are only for a nice dinner, not cleaning ladies (no matter how nubile in the adverts), to be honest. Those marketing managers are obviously simpletons

I don't have a Teddy Bear

Now I know what to get you for Christmas.

We have a similar "ad" around here, which is far more disgusting. If I come across it again I'm gonna take a picture of it.
It would tell more than describing it - unless somebody took it off already -

Originally posted by Zaphira:

and the Norwegian labour union 'Fællesforbundet' calls it frivolous!

If it's Norwegian, it's probably “Fellesforbundet”.

You know - Sex sells.... *Shakes head*

ok, I will. I'm gonna check it out tomorrow.

I don't see the big deal... If it says anything about employees of that hotel it would be they are hot and sexy. What's wrong about that? It should be considered a compliment.

Besides I think the picture looks very inviting, it has a humorous though, without being vulgar. I think its a perfectly fine add!

All I think is : smile! Don't take it too serious, It's a bad ad in my opinion.

I wonder if it's less about the hotel management and more about the advertising company ...

Time was, the people who paid for the advertising were listened to and the advertisers did everything they could to follow what the clients actually wanted, or risked losing the account.

Nowadays, businesses seem to just go to advertising companies with an open chequebook and say, "Help." And the advertisers convince them that edgy/annoying/controversial (nine times out of ten) is the way to go.

Example.

Mobile Example.



Another example.

The Mobile Version.

If the clients disagree, the advertisers blather on about 'cutting edge surveys', saying how 'the latest information proves edgy/annoying/controversial' is in and convinces them to go against their instincts. After all, they're the experts.

So the client ends up paying through the nose for an ad they're not sure about, but which the advertisers say will work.

Kind of like the advertising equivalent of asking for a medium steak, but the chef cooks it so rare it almost sits up on the plate and begs you not to eat it. When you complain (you know, because you're paying for it and expect it cooked the way you wanted), the chef says, "Meat should be cooked they way I did it. If you don't like it, you don't know anything about how things should be cooked! Away with you! But know I have your money!"

Meanwhile, most ads are crap, annoying and, sometimes, mystifying.

I'm not saying the clients are always right, or the advertisers are always wrong. Just that there should be a true collaboration between them.

Personally, I'd rather a hotel ad tell me what that hotel chain does better than the others (i.e., how my experience there would be better with them than if I went to the hotel across the road). I'm not stupid enough to think they're going to have a horny maid on hand should I require one, of course, so that aspect of the ad doesn't work, and I'm mildly insulted they think so low of me as a customer to try to con me that way. What I do want to know if I'm booking a hotel is, is the food good? Is the place clean? Am I getting value for my money? Is my stuff safe? Are the walls not paper thin? Will I accidentally step in something I don't want to step in down in the lobby? That sort of thing.

Ads that actually tell me something about a product will get my attention more than ads that try to be hip/edgy/cool/controversial ... but tell me nothing.

Anyone remember the ad campaign for the Tom Cruise/Cuba Gooding Jr film, Jerry Maguire? It was basically Tom Cruise yelling, "Show me the money" into a phone at Cuba Gooding Jr. Yay. It told me nothing as to what the film was about; hence, I didn't go see it (nor have I watched it on video). It may be a heartwarming tale about this, that or the other starring renowned actors. Great, but I wouldn't know. I haven't seen anything that tells me what it's actually about. In that case, the advertisers failed (to get me to see it, anyway ... it was actually quite successful ).

Years ago, a chain called Lube Mobile used to have a really annoying jingle, "Lube Mobile will come to you ... they fixed the car ... ". It was not only annoying, it didn't go into any detail about why I'd choose them over a competitor.

I was going to give you an example of the 'Bad Lubemobile Ad', but it was so bad, I couldn't find an example of it on the Internet. Which is saying something. The closest I could find was the one below, which isn't too far off how annoying the actual ad was ...

Bad Lubemobile Ad.

Mobile Version of Bad Lubemobile Ad.

But ... they (finally) they changed to an ad that actually told me something, calmly and in detail.

Good Lubemobile Ad.

Mobile Version of Good Lubemobile Ad.

I don't drive, but if I did, and if I needed such a service, I'd have given them my business on the strength of that ad.

But if the ad's annoying, I deliberately avoid/stop using that company's products/services. Petty, sure. "You piss me off with your shitty ad, I'm not going to reward you by getting/using your product". But there you go.

I'm sure I'm totally off the point by now.

Yeah, that's a bad ad. The teddy bear would've been a lot better.

Originally posted by Pussy Cat:

...vulgar...

. That is the word. That's what it is, cheap, demeaning and vulgar. And I bet the hotel maids loathe being depicted as coy and 'inviting', in glasses and a cute little outfit as illustrated, instead of being normal working women, housewives, sisters, daughters, in plain and quite possibly uncomfortable cleaners coats and uniforms. The more I think about it, the less attractive that hotel chain becomes.

In fact : <grrrrrr>

Not that I'm taking it too seriously, but it *is* very typical of bad , careless male-oriented marketing, and *so* uncool to advertise like this now.

I think the most important thing of advertising is getting attention, not even so much the message. For example this add:
http://www.visitsantacruzcounty.com/images/advertisements/hilton.jpg -

All the information is there, but if you're browsing quickly through a magazine you probably wouldn't even notice this add. If you see this add:
http://www.adverbox.com/media/campaigns/2006/11/virgin-atlantic3.jpg -

They have your attention and you might even read the message below.
Also important is that you'll feel some kind of emotion with an ad (you might enjoy the joke). This emotion helps to feel good towards a brand.

If a steak is bad, you won't return to the restaurant, but these companies return to those ad agencies, so they probably see good results from controversial campaigns...

160 oversized guest rooms? You mean - I can only go there if I'm morbidly obese?? What the hell's that saying???

The AD has been taking down from both places I saw it, so I cannot show it to you. I will ask around if anyone has seen it.

There was a really old-strange smiled woman on its left side and it said something like : "Taste Hungary" - it's gross...

It really is kind of discriminating that the right ad was banned while the left was okay, although the right might have a stronger suggestion to certain actions...

I agree, there will be people that won't buy the product because of the ad. That ad of shaker certainly doesn't make me buy it and indeed leaves me with a bad impression of the brand. But I do think there is a large group that feel attracted to it.

Dolce & Gabbana for instance, a popular brand, but I would never buy it, since there ad kind of says "if you wear our clothes you probably like to rape a girl while your friends watch..."
http://www.kibitzhomme.com/wp-content/uploads/2008/05/dolce-gabbana.jpg -

Or maybe "you may only wear our pants when you penis is large enough"?
http://www.drasolt.com/imagenes/imagenesblog/141502253_15eb460529.jpg -

OMG. White suits <shudder> I hate Dolce & Gabbana already, and this is the first time I've seen those ads.

Obviously they're boasting that the alcohol is so strong that you'll drop to your knees before you even open it.

Or they mean when you have wounds you can disinfect them with our alcohol...

To be honest - this crosses a line of some kind...
http://1.bp.blogspot.com/_9Bx0L3n3uAo/TCojMMEcWXI/AAAAAAAAHx8/Enx5EoYkKus/s1600/salmonvodka.jpg -
...I mean... ewwww!!


...but not the same line as...
http://2.bp.blogspot.com/_ndUBuo1BuPU/S04hd8VGl6I/AAAAAAAAJJU/2AfO4IXqvmo/s400/vintage-stil-vodka-ad.jpg -
.. is that supposed to be funny, or what?? *puzzled*

Criminey. They must have been sampling their own product.

Is this an old add, or just an old picture??

I think they are also saying stil vodka is to be used to clean floors...

Yes indeed, so you can eat from the floor

After a bottle of Stil, no doubt you'll be trying to...

And I'm terribly sorry to say that ad is from New Zealand Idiots.

Do not buy this Vodka