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STICKY POST

Put Yourself in the Other Guy's Shoes

By Bob Bly

When I tell you this story, you may think it makes me look like a jerk. But it conveys an important lesson - a lesson that will serve you well in both your business and personal life.

Okay. So here's what happened ...

A person I don't know called me at work out of the blue the other day - while I was frantically writing to meet a deadline. "I am reading your book," he said, naming one of my titles. "There is a typo on page 383," he said triumphantly, as if dropping the biggest bombshell since Hiroshima.

"Thanks, but you don't need to tell me about it," I said politely.

He stammered, absolutely stunned.

I knew it was not the response he was looking for. He expected me to write down the information he was about to give me ... and possibly engage him in a dialogue (which a lot of book readers want to have with authors). Instead, I simply thanked him for phoning, and ended the call.

I didn't lecture him - but if I had, here's what I would have said:

"Sir, I don't know you. I am not sure why you feel compelled to take time out of your day to call me up and report that there is a typo in one of my books. And I am not sure what kind of satisfaction it gives you. But I've written 60 books, totaling more than 12,000 pages. I would be surprised if there were not a number of typos within those 12,000 pages.

"The book you are referring to is one I wrote more than 20 years ago - and it is not going to be reprinted again. So there's nothing I can do about the typo you found.

"Also, I have a dozen projects on my desk right now, all with deadlines. To finish this work and run my business, I have about a hundred tasks on my priority list. Taking a look at my books that will be reprinted - and fixing typos in them - doesn't even come close to making that list. In fact, it's not even on my radar as far as 'important things to do' is concerned."

As I suggested at the beginning of this article, you may feel that my response to my anonymous proofreader was offensive. After all, wasn't he just trying to do me a kindness?

That's possible. But in my experience - and after two and a half decades of getting such calls - I have found that kindness is often not the primary motivation. Often, the caller revels in showing the published writer that he made a mistake. More frequently, he hopes that the author will become a friend or (unpaid) advisor - and that pointing out the typo will somehow open up a relationship.

And that's where my caller went wrong.

Because if you're the one who is trying to establish the relationship, it's incumbent upon YOU to really understand the other person - what he thinks, what he wants, and what's important to him.

This is true not only when you want to sell an idea - but also when you want to sell a product or service. So for those of us who are in the business of marketing a product or service, this means understanding your CUSTOMER ... what he thinks, wants, needs, fears, and desires. What's important to him - NOT what's important to you.

In the example of my anonymous proofreader, a better way to establish contact with me might have been as follows:

"Bob, this is Joe. I'm reading your book and there's one thing in it that I'd like to briefly discuss with you. It will take less than a minute. Do you have time now?"

This same approach works beautifully in selling - either when cold calling or following up on inquiries. People are busy, and they cannot abide it when others don't respect their time or understand just how pressured they are. I ALWAYS ask when calling someone I don't know: "Is this a bad time for you?" If they say "yes," I ask when would be a better time to talk.

My caller could have continued: "I found a typo in the book. Do you want to know about it?"

This is also a good strategy in selling: Before launching into your "pitch," ask the prospect for permission to proceed.

The point is this: If you want to open up a relationship with someone - a potential "friend" or a potential customer - you need to know how to communicate effectively with him. In other words, you have to, as the cliche goes, "Put yourself in the other guy's shoes."

[Ed. Note: Bob Bly is a popular Early to Rise columnist, self-made multi-millionaire, and the author of more than 60 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook .

He is also the editor of ETR's Direct Marketing University: The Masters Edition - a program to help you start your own successful direct-mail business.]


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STICKY POST

Turn Your Passion Into Profit

"Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture."

STICKY POST

If you would persuade, you must appeal to interest rather than intellect.

How to Have Powerful People Eating Out of Your Hand
By Larry Fredericks


He's big. He's mean. And he's just said the four words every driver dreads to hear: "Registration and license, please."

All I wanted to do was run over to the convenience store and grab some milk. Now, my palms were sweating. The last thing I needed was a ticket. Earlier in my life, I would've ended up with a ticket … or even in the back seat of the patrol car. But it was different this time. Because I had a powerful secret that allowed me to drive off two minutes later with nothing more than a friendly warning.

Being able to convince a police officer to give you a warning instead of a ticket is a handy skill. It's the same skill that you can use to influence any authority figure - and learning it can change your life.

First, recognize two critical facts when dealing with an authority figure:

The authority figure is in a position where he has the final say regarding your situation. Authority figures don't have any fear that you may be able to strike back at them or otherwise cause them harm should they choose not to side with you.
The authority figure is likely waiting to pounce on you if you challenge his authority. Authority figures generally enjoy the power that they have. It is a natural instinct.
Thus, you are limited to persuasion techniques that will make them feel as if they should accept your position because it is the right thing to do.

Here are the "Three Rules for Persuading Authority Figures":

1. Admit that you are wrong.

If, for example, you're dealing with a police officer who pulled you over, you might be tempted to say, "Excuse me, officer, but I don't think you know who you are dealing with. I am a personal friend of the mayor."

This is not a good idea. It is unlikely that just because you know the mayor the officer will not write the ticket. Instead, it is better to say, "I'm not going to try and claim that I wasn't speeding, because I know I was ... and I shouldn't have been doing it."

Never try and claim that you are right. Chances are, the authority figure has heard all of your arguments before. If anything, it will only antagonize the guy. If your goal is to persuade the authority figure to accept your point of view (as opposed to laying down groundwork for a legal defense), it is much better to acknowledge that you were completely wrong. If he was expecting a confrontation, that will take all the wind out of his sails.

2. Acknowledge that the authority figure has all the power - and that his decision is final.

Say something like, "I understand that the final decision for this matter is yours. So I understand if you have to give me a ticket."

By saying this, you have done something for the authority figure. You have acknowledged his power - so he will instinctively feel like reciprocating. In simple language, since you did something nice for the authority figure, he will want to do something nice for you.

Now, that does not mean the police officer will simply forget about your ticket. He has a conflict ... the sense that it is his obligation to write you a ticket because it is his job. So, there is one final critical step.

3. Shift the blame somewhere else ... so it seems that it is not your fault that you made the error.

In our justice system, this "parry technique" is commonly used. It's a kind of defense that is well recognized, and deeply embedded into every level of our culture.

So, you explain your reason. Perhaps you were speeding because you did not want to get to work late. And the reason you got a late start was because your kid was vomiting. Now, you have offered a sympathetic reason why you were speeding. It can be argued that it was not your fault. After all, you were just trying to be a good parent and a responsible person by staying employed. By providing such an explanation, you have given the officer a way to justify giving you a warning instead of a ticket.

Naturally, there are many variables in situations such as these, so there is no way to guarantee that these persuasion techniques will work every time with every authority figure. But they have been successfully used, over and over again, by me and other students of the art of persuasion.

D.M., a small-business owner, used the "Three Rules for Persuading Authority Figures" when he had a problem with a county licensing administrator. D.M. had a desperate need to get his county license renewed, but there was a tiny technical problem that could've required weeks to remedy. If he hadn't been able to convince the administrator to renew his license immediately, while he corrected the problem, his business would've been shut down for weeks. By using the three-step plan I described today, he was able to get the government employee to feel sympathetic toward him ... and straighten out the paperwork mess.

B.B. used the same technique to solve a big problem with her boss. She needed to take a weekend off - but when she had approached her boss for time off in the past, he was never willing to accommodate her. This time, by (1) admitting that her boss held all the cards, (2) acknowledging that she was not right in wanting this time off, and (3) parrying the blame to something that wasn't her fault, she was able to convince her boss to sympathize with her plight. He gave her the time off.

M.K. was dealing with a difficult loan officer at the bank. But with "Three Rules for Persuading Authority Figures," he got his loan approved.


STICKY POST

Today's Quote

"Great leaders focus on only one thing: creating and communicating a compelling, inspiring vision." - Michael Masterson in Power and Persuasion

STICKY POST

“3 Surefire Ways To Get Your Customers To Say Yes!”

Master salespeople are adept at utilising powerful psychological strategies to influence people. Here are three from my personal top ten:

1) People will buy from people they like

Extensive psychological research demonstrates the importance of ‘liking’ in persuading people. Master salesman Joe Girrard (In the Guinness Book of Records as the world’s “greatest car salesman”) credits liking as one of the most important factors in closing sales. The fastest and most effective way to encourage people to like you is to use the rapport building strategies from Neuro Linguistic Programming. People like people who are like them. Matching the behaviour of your customers will enable you to establish deep levels of liking.

2) People will buy if other people are buying

The impact of other people’s behaviour on our own is powerful. We will view a specific behaviour as correct to the degree that we see other people doing it. It is possible to encourage someone to take a specific action by demonstrating how other people are taking that action. Utilise this persuasion strategy by making frequent use of testimonials from existing customers, and by using stories about how existing customers made the decisions you want your prospective customer to make. This strategy is particularly effective when people are feeling uncertain. When people are feeling uncertain they are more likely to use the actions of others as guidance.

3) People will buy if the decision is consistent with previous commitments

The drive to be and look consistent is a powerful motivator of human behaviour. Utilise this strategy by getting your prospect to commit to something early in the selling process and then use it to leverage a decision later in the sale. Far too many salespeople have far too many customers “thinking it over”. Early in the selling process I get a customer to commit to “taking a look at what I have to offer and then deciding ‘yes’ or ‘no’ if you want to go ahead”. At an appropriate time in the sale I remind them of their earlier commitment and ask them for a decision. This bold approach results in far more closed sales. It filters out timewasters, which maximises my selling time with people who are actually going to spend money. This approach is not for wimps. If you feel more comfortable wasting your time re-contacting all of the people who are allegedly “thinking it over”, then please don’t use it!

STICKY POST

The Best Time of Day to Exercise

The Best Time of Day to Exercise

One of the myths about exercising for fat loss is that it's more effective if you do it in the morning. But there's no reason to believe that exercising in the morning will help you burn more fat. You should exercise at the time of day when you are most likely to stick with it - morning, afternoon, or evening.

The best way to maximize fat loss is to start your exercise session with some form of strength training (bodyweight exercises or weights). If you work out with weights, use moderately heavy weights that allow for 8 repetitions per set. Then, follow your strength training with the kind of fat-burning interval training I told you about yesterday: cardiovascular exercise that alternates "intervals" of high-intensity exercise with periods of brief, active rest. Doing this will increase your "after-burn," helping you burn more calories for the 24 hours following your workout - no matter what time of day you choose to do it.

- Jon Herring

STICKY POST

Word to the Wise: Epigone

Word to the Wise: Epigone

An "epigone" (EP-uh-gohn) is an inferior imitator, especially of some distinguished writer, artist, musician, or philosopher. The word is derived from the Greek "epigignesthai" ("to be born after").

Example (as used by Milan Kundera in Immortality): "No novelist is dearer to me than Robert Musil. He died one morning while lifting weights. When I lift them myself, I keep anxiously checking my pulse, and I am afraid of dropping dead, for to die with a weight in my hand like my revered author would make me an epigone so unbelievable, frenetic, and fanatical as immediately to assure me of ridiculous immortality."


:smurf:
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No title

The Awful Truth About Teamwork

In Dick Lyles' book "Winning Ways", a parable on success, Albert is hampered in business by his inability to work as a team member. His supervisor tells him to visit a local college-football coach for advice. What he gets are four rules:

1. Make people feel stronger rather than weaker.

2. Team-built projects are better than those built by individuals.

3. Avoid right/wrong absolutist thinking.

4. Focus on building toward the future, not complaining about the past.

Like most self-help stuff on the market these days, "Winning Ways" has a dash of insight, a cup of common sense, and a gallon of lukewarm water.

Lyles and many other business writers view business as a kind of egalitarian sporting event where all contributions to the team are equally valued and equally rewarded. In such a world, it makes good sense to treat all suggestions as good, all ideas as sound, and all efforts as valuable. To run a team in that sort of world, Lyles' leader would give everybody, every suggestion, and every interest all the support possible. He would make every team member feel good and make every team effort a pleasant one.

In the real world, this is exactly what you don't want to do.

In the competitive world of private enterprise, businesses strive to grow and prosper -- not by treating all their workers the same but by recognizing that they are almost all different. Some will contribute more than others, some will work harder than others, some will come up with lots of good ideas, and others will hardly ever think of anything but the next coffee break.

Successful business leaders -- and successful coaches, too -- treat all their team members with equal respect but have different expectations for each one. The expectations (and the responsibilities that derive from them) are based on individual performance, not on ideological beliefs.

A basketball coach, for example, will ask the guy who has an 88% free-throw average to shoot penalty shots -- not the guy who drops only half the balls in the bucket.

Great business leaders search out among their employees those who can do more, think better, work harder, and care more deeply -- and assign those individuals different and more significant levels of responsibility.

In other words, making a team -- or a business -- work is not about believing blindly in equality. It's about recognizing and taking advantage of inequality.

The basic business organization is hierarchical. One man on top, several men under him, several men under each of those, and so on.

There is a reason for this. Businesses are complicated affairs. You need lots of experience to run one properly. You also need experience to develop a profit instinct -- and a profit instinct is absolutely critical to the success of any business. The hierarchical organization puts a priority on experience and gives to those who have proven themselves the greater power.

The hierarchical structure is not primarily interested in reaching a consensus. Its main goal is to achieve an objective. It does so by placing authority where it belongs.

Great business leaders run their companies mostly through a chain of command. When they lead teams, they run them the way good coaches run their teams -- by treating everyone with an equal amount of respect and by pushing everyone to contribute as much as he is capable of contributing to the cause.

Having a group of employees work together as a team is very effective when you need to get something specific done by a particular time and you need the cooperation of a group of people to do so. But even then, you will do better if the team has a strong leader who is the undisputed top dog -- the man who has ultimate power and whose experience, judgment, and motivations must be trusted.

As far as Dick Lyles' four rules about teamwork are concerned, I'd revise them as follows.

1. Make weaker people stronger and stronger people weaker when and as it suits the general good of the business.

2. Let your team know that good products/projects require the input of many people but that only one person with one vision should have the final say.

3. Consider all sides of any important question -- but when you come to a decision about what to do, make it definitive. Black-and-white is easy for everyone to understand. Gray is not.

4. Analyze mistakes carefully -- and publicly -- to understand and communicate what went wrong. Try not to embarrass the mistake makers, but don't make the avoidance of embarrassment your top priority.

STICKY POST

The Truth About Eggs

The Truth About Eggs
By Dr. Al Sears for Early to Rise

First and foremost, eggs do not cause heart disease. In fact, there was never any evidence they did. They don't even raise your blood cholesterol. Of course, eggs contain cholesterol. The developing embryo needs it to produce sex hormones -- and so do you.

Here's the rest of what you need to know about eating eggs:

Eggs may be the only 100% complete food. Egg yolks have all of the required fat-soluble vitamins (A, D, E, and K), iron, and heart-healthy omega-3 fat. The whites have all the water-soluble B vitamins and -- cooked or raw -- are the source of the highest-quality protein on the face of the planet, with all the amino acids you need in exactly the ratios you need.

Raw eggs are an excellent source of the essential fatty acid DHA (docosahexaenoic acid), which can ease hypertension, depression, problems with brain function, heart disease, arthritis, diabetes, and cancer. Unfortunately, DHA (and other nutrients and proteins) collapse in the cooking process.

Raw eggs are safe to eat. I do it myself and have been recommending it for 30 years. You absorb a raw egg in as little as 30 minutes, while it takes two to four hours to digest a cooked egg. People are afraid of salmonella poisoning, but I have never seen a case that came from eggs. The U.S. Department of Agriculture estimates that only 0.00003% of eggs produced in the United States have salmonella bacteria -- a very tiny percentage. Still, I recommend that you eat locally farmed organic eggs and that you wash them well before cracking.

I've read that eating cooked (though not raw) eggs every day can lead to allergies, while eating them raw won't. I don't know of any hard proof that it's true, but I believe it can be the case for a small minority of people. The symptoms are the same as for other food allergies: stomach pain, abdominal cramping, diarrhea, flushing, itching eyes, nasal congestion. A severe food allergy can advance to whole-body itching and even hives.

You can find out if you have an egg allergy by having your doctor check your blood for antibodies to egg protein. Or, on your own, you can see if the symptoms come on within a few hours after you eat eggs and if they are absent when you don't eat eggs.

Adding raw eggs to your diet is very easy. The simplest way is to add a raw egg to a protein shake in the morning. If you are a little hesitant, add a small amount of the egg the first few days. Then, progressively add more as you get more comfortable with it.

You can also just drink the egg. This is the quickest way. My father liked to punch a hole in the eggshell and suck it dry. I prefer to crack it into a glass of water, stir, and gulp it down. The texture may be a little daunting (see "Word to the Wise," below) at first. Just think of it as an oyster.

To avoid any possible problem with raw eggs: (1) Eat only cage-free, hormone-free eggs, (2) don't eat the egg if the shell is cracked, (3) eat only eggs that roll "wobbly," (4) do not eat the egg if it smells at all, and (5) eat only eggs that have a gel-like white and a firm, round yolk.

STICKY POST

Cellphone Rudeness



"A general rule of etiquette is that one apologizes for the unfortunate occurrence, but the unthinkable is unmentionable."

- Judith Martin ("Miss Manners")

Cellphone Rudeness
By Michael Masterson

I was waiting in line at my neighborhood bookstore when I became aware of a struggle going on behind me.

"I thought I told you to turn that thing off," snapped a woman in gray slacks. She was scolding her son, whose cellphone was ringing. I hadn't even noticed the sound - a sad testament to how cellphones have become woven into the tapestry of everyday life.

The kid - high school age, scuffed sneakers and baggy jeans - started fumbling around in his backpack, trying to find the offending item.

"Out!" his mother commanded. "Go wait in the car." She practically threw her keys at the boy, who slunk out the door.

To my surprise, the woman turned to me and apologized. "I don't mean to yell. I'm just so fed up with cellphones!"

The woman - who introduced herself as Beth - explained that she teaches math at a local community college. And, she told me, she is constantly reprimanding her students for paying more attention to their cellphones than to their work. "This morning," she said, "one student actually answered her phone to tell the caller that she was in the middle of her calculus test! And even if they turn off the ringers, they still text-message one another."

The blatant use of cellphones, anywhere and any time, has become commonly accepted behavior. Perhaps that's why Beth's students seem to be unaware of what they are doing. And while I've never personally experienced such an egregious display of rudeness, I have noticed that most people have few to no manners when it comes to their mobile phones.

It's the damnedest thing. You are having a conversation with someone, their cellphone starts ringing, and - without even excusing themselves - they open it up and start talking to someone else. You stand there, feeling like a fool ... and wait.

Cellphone calls routinely disrupt personal conversations, business conversations, meetings, speeches, ceremonies, and even religious services. The only attempts made to curtail this modern menace are in theaters and concert halls - as if entertainment were the only thing more important than instant communication.

In the old days, we followed an informal set of rules. The first rule was universal: Except in dire emergencies, ongoing conversations should not be interrupted. If you wanted to say something, you would wait your turn. There was also a rule that related to the intensity of the conversation: The more serious it was, the stricter the prohibitions against butting in. And, finally, there was an acknowledged hierarchy: Children deferred to adults, students to teachers, employees to their bosses, and so on.

Call it respect ... call it courtesy ... all that is out the window. Any conversation, regardless of how important, intimate, or urgent, is now brought to a screeching halt the moment someone's phone goes off.

Of course, I am something of a hypocrite when it comes to most causes I advocate - and this one is no exception. Although I feel mistreated when someone I'm speaking with answers his cellphone, I have the strongest urge to answer mine whenever and wherever it rings.

Most of the time, I'm happy to say, I resist the temptation. My phone is set to vibrate silently before it starts ringing. So if it starts vibrating during a conversation, I reach into my pocket and cancel the call ... without my conversation partner even knowing that I got it. (On most cellphones, you can do this simply by pressing an external button.)

But few people have any sense of manners when it comes to their cellphones. Which is why I'd like to offer you six rules for polite cellphone use":

1. If you must be available to callers, put your phone on vibrate. Leave the room immediately if a call comes in.

2. Never talk on the phone while conducting business face to face with someone else.

3. If the lights are out, turn off your phone. Audiences in playhouses, theaters, cinemas, and observatories want to concentrate on what they're watching/listening to.

4. Keep your voice down. No need for everyone in the room to hear what you're saying.

5. Do not discuss private business or personal matters in the presence of other people. Put the caller on hold and move to an isolated area. Or reschedule the conversation.

6. Don't bring your cellphone to job interviews, weddings, funerals, church, business meetings, presentations, court, museums, or the library.

Follow these suggestions and your friends and colleagues will appreciate your full attention. Your fellow theater-goers will appreciate your silence. And you and your dinner companion will enjoy an uninterrupted meal.
December 2008
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