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Advertisements, product updates, newsletters, and the likes can be sent regularly to subscribers of a mailing list. Techniques involved in maintaining such lists enable businesses to have broader clientele. It is also helpful for online businesses because of the diverse information media available in the internet. But some are still doubtful about its marketing efficiency because of some old-fashioned myths and urban legends that came from insufficient knowledge about lists. Listed below are some myths that are commonly faced by entrepreneurs in list building.

Building a Customer List is Very Difficult and Requires Technical Knowledge Lists are created from modern techniques making this notion to be logical after all. But still, the difficulty and technical knowledge required in list building is also minimized by modern technology. Free hosting sites are now available in the web and there are lots of easy-to-use tools being offered to those who seek internet marketing and entrepreneurship. Most big-time online entrepreneurs who ended up big-time started with very little technical knowledge.

Customers Get Mad Every Time They Receive e-Mails For the first mail that they will receive, customers do not usually get mad. During that time, they will have the option to unsubscribe from the list if they are not interested in the product. If they continued to receive e-mails, it means that they are allowing mail delivery and they are interested to know more about the company and the product. They are potential customers and they are the ones that should be taken care of. If they got mad during the first mail, or for the succeeding mail delivery, it is not the problem anymore of the entrepreneur because they were always given the option to unsubscribe from the list.

e-Mails are Not Used Anymore for Correspondence It is true that customers might notice the newsletter days or weeks after its delivery but saying that e-mail is not used in business correspondence is a big lie. In fact, they were able to receive updates because they have a working e-mail account.

Writing Proficiency and Effective Business Strategy is Required Writing skills are definitely needed to have an effective newsletter and mails but it is not necessary that the entrepreneur should write it. Staff can be asked to write it or edit an existing letter made by someone prior to sending in the list. Another option is to hire freelance writing services to write the mail.

It Will Become Spam Mail Most promotional mails are being sorted automatically to junk folder but it is not technically a spam. It is not unsolicited and is received by the customer because of his subscription. It is also legal because both parties agreed upon the terms and conditions and the customer can always opt to sign out from the list building to stop receiving mails.

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