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Mobile phone web design is one thing that is finally maturing thanks to the mass availability of technology to users across the world. This is not as simple as recasting an html page to a different markup language. There are a numerous challenges that are associated with this job.

It is projected that around trillion web pages and above were downloaded in the year 2008 alone. This is truly a huge download volume. There are numerous kinds of applications that are accessed by people day after day and the same has transformed swiftly from the earlier game scores and downloads of simple ring tones for mobiles. Social networking sites too are available on mobile phones these days and this has resulted in information being obtained and up linked on the move. The model of usage has experienced a speedy change and is continuously transforming at a spectacular pace.

There is a wide range of challenges faced by mobile phone web developers. The most important one is the numerous kinds of phones that are available. Every model of a mobile phone is the biggest challenge to the person who develops the web page for mobile phones.

The second challenge which is also equally critical is the understanding about the complexity of the user of the phone who makes user of the small screen and navigates from one web page to other. This becomes highly complex when making the web design user friendly.

Normally, two kinds of approaches can be chosen. One is designing the web pages for basic variety of mobiles. The second approach would be finding out the service type that is being requested and thereby serving the same. The latter could be done with an assumption of a single web design at the server level of a single web page.

The most commonly used markup language is Wireless Markup Language in Mobile Phone web design. Amid the server and the phone sits the WAP or the Wireless Application Protocol that acts like a proxy ahead of the server and modifies the web page accordingly.

The second method is to make use of the innovative browser settings of the mobile phone and take advantage of the same, thereby sending to the server the various capabilities of the phone. Consequently, the server and its content can be transformed dynamically making the server tailor made to the requested service.

Either way, the reality of mobile phone web design is far more complicated than the normal simple html design and needs a specialized acumen of its own.

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Mobile phone web design is becoming increasingly significant for online web based businesses. A larger number of prospects and clients will be accessing your services and products through a mobile website instead of the traditional Internet.

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