Men like it fast, women like it good
Wednesday, 29. April 2009, 08:14:18
In a survey of 301 undergraduates on the importance of different web usability criteria, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed over easy navigation (Pearson & Pearson 2008). Women prefer ease of use, easy navigation, and accessibility.
The researchers hypothesize that these gender differences are due to the fact that women use the Web to develop relationships while men use the Web for information gathering.
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