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Getting your firm discovered in local search results is starting to become extremely important. Almost forty percent of all search requests conducted each month have some sort of local intention (for instance: city or state, zip code, community, etc.). There are specific strategies and factors that are influential in helping your firm website perform well for local queries.

1. Categorize Your Law Firm Accurately

Picking the proper categories for your law firm in local listings is especially important. Quite a few law firms do not devote adequate time considering which category labels to use. They dismiss this as a trivial step. When your potential clients are not learning about a particular law firm by name, they will first search for lawyers by category. If you don't associate your law firm with the category they're in search of, you won't be found.

2. The Benefits of Links and Citiations

Backlinks From Various Sites: Backlinks are the currency of the web. A link to your website is similar to a vote for your site in the eyes of the search engines. All else being equal, an attorney website that has additional backlinks from local and relevant sites will acquire more exposure in local search results.

Citations: Citations are references to your firm name, address, and phone number on other websites. These references do not have to incorporate a link to your web site. A good example of a citation might be an online law directory where your firm is shown, but not linked to. Yet another would be a local yellow pages site.

3. The Name Of Your Practice

Your law practice title (ie: the name of your law firm) is a very important component for ranking well in the local search engines. You want your title to be consistent across the listings as well as having it contain related terms to your law firm's practice. Having uniformity helps your practice create trust in the eyes of search engines. Incorporating relevant words and phrases in the title helps your law practice get better positioning when individuals perform searches. For example, The Law Offices of Joe Smith, found in Chicago, might create a title called Law Offices of Joe Smith | Chicago Family Lawyer. Just keep the listing consistent and uncomplicated. Do not attempt to squeeze too many key terms into your title.

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